Marketing Blog | Strategy, AI & Growth Insights

Hispanic Marketing

5 Myths About Reaching the Latino Market

You may already know the numbers: the Latino market in the U.S. is projected to grow 163 percent by 2050. There are 56 million Latinos currently in the U.S., representing 17.6 percent of the population. By 2060, Latinos will represent 29.3 percent of the population. It’s a market that businesses…

AlanizNovember 6, 2015

Digital Marketing Inbound Marketing

How to increase the value of SEO with Inbound Marketing

I can’t tell you how many times a client has told us, “We have some guy doing SEO for us, but it’s really expensive and I don’t really know what he does.” Another version of the same experience: “He sends me all these charts and graphs every month with his…

AlanizOctober 27, 2015

Digital Marketing Inbound Marketing

Why I love LinkedIn Groups

Inbound marketing is all about quality over quantity. It’s about organizing your marketing activities to get found online by the people who want and need your product. Quality leads. Quality sales. Quality customers. Not every contact is a lead. Not every lead is qualified. Not every qualified lead is ready…

AlanizOctober 9, 2015

Digital Marketing Inbound Marketing Strategy

Superniche: Why it’s easier for obscure products to get found online

The more obscure your product is, the easier it is to get found online. Yes, it’s true. Doesn’t make sense, does it? Let me explain. I learned this working for a company that makes very sophisticated lasers for manufacturing extremely small parts. We’re talking parts with features smaller in diameter…

AlanizOctober 9, 2015