Marketing Blog | Strategy, AI & Growth Insights

Hispanic Marketing Strategy

Lost in Translation: Mistakes to Avoid When Marketing to Hispanic Consumers

With a population of 56 million and a growth rate of 163 percent, the Hispanic market can hardly be considered “niche” any longer. Smart companies are building Hispanic marketing into their plans and budgets, with campaigns that mirror the strategy and tactics of so-called mainstream marketing efforts. Even smarter companies…

AlanizNovember 20, 2015

Hispanic Marketing Strategy

Why You Should Have Hispanic Marketing Initiatives

If you’re not sure if you need to have a marketing program dedicated to the Hispanic market, consider these facts from a recent Nielsen report that doesn’t mince words. From State of the Hispanic Consumer: The Hispanic Market Imperative: “The U.S. Hispanic population is the largest minority segment and is…

AlanizNovember 20, 2015

Content Marketing Digital Marketing Inbound Marketing Strategy

Marketing Is About Trust, Not Tricks

Search online for “marketing tricks” and you will find millions of articles and blog posts (actually about 42,100,000 results in 0.34 seconds, according to Google) offering advice for marketing sleight of hand. Here’s my marketing “trick”: Stop trying to trick people. Now that we know that the customer is in…

AlanizNovember 7, 2015

Digital Marketing Inbound Marketing Strategy

How and Why You Should Outsource Your Lead Generation Program

If you’re reading this, it’s because you want more qualified leads for your business. And you probably don’t have time to do it yourself or with your current internal resources. A good marketing agency can take this off your plate, and run lead generation programs in the background while you…

AlanizNovember 6, 2015