Marketing Blog | Strategy, AI & Growth Insights

Digital Marketing Inbound Marketing Strategy

Superniche: Why it’s easier for obscure products to get found online

The more obscure your product is, the easier it is to get found online. Yes, it’s true. Doesn’t make sense, does it? Let me explain. I learned this working for a company that makes very sophisticated lasers for manufacturing extremely small parts. We’re talking parts with features smaller in diameter…

AlanizOctober 9, 2015

Content Marketing Digital Marketing Inbound Marketing Strategy

Google-Gaming vs. Quality Content: Which is More Important?

In August, marketing software maker Adestra released its 2015 Subject Line Analysis Report. According to the report, the company analyzed 3 billion emails to find “The 10 Best (and Worst) Performing Words in Email Subject Lines.” It found that best performing subject lines are those that contain the words “thank…

AlanizOctober 9, 2015

Web Development

The Traditional Website Design Process Is Dead

It’s time to put a fork in traditional website design processes. I’ve written before about how, as a corporate marketing manager, I dreaded it every time my boss would say “We need a new website.” Why? Because I knew it would take months of work, with finicky internal reviewers changing…

AlanizOctober 1, 2015

Guide to PR PR Tech Public Relations

How PR Professionals Can Be SuperHAROs

This blog post is part of “The Ultimate Guide to Public Relations” blog series. At present, PR professionals outnumber journalists 5:1. That’s a crowded field for media pitching, and can certainly sound like disheartening news for anyone soliciting for press coverage, but that would be forgetting the symbiosis between reporting…

AlanizSeptember 25, 2015