Marketing Blog | Strategy, AI & Growth Insights

Clinical Trial Recruitment Digital Marketing Inbound Marketing Strategy

Can inbound marketing work in the medical device industry?

Can inbound marketing work in the medical device industry? That's an easy one. Yes. You can read about one company's experience in a new case study, "Inbound Marketing Helps Biotech Company Grow." It tells the story of how one medical device contract manufacturer turned its business around with inbound marketing.…

AlanizApril 16, 2015

Digital Marketing Inbound Marketing Strategy

How good content covers a multitude of sins

Many people will tell you that social networking has transformed marketing by enabling businesses to take their messages and their products directly to customers. But you could argue that TV, radio and traditional print advertising do the same—audiences segment themselves based on interests, income and other demographics and media companies…

AlanizApril 14, 2015

Digital Marketing Inbound Marketing Strategy

How inbound marketing taught me to tell the truth

I learned an extremely valuable lesson from, of all people, a landlord—I mean landlady. She has multiple homes for rent. That is her business. She was frustrated by the amount of time she spent meeting prospective tenants who, within a few minutes would decide that the place wasn’t for them.…

AlanizApril 7, 2015

Digital Marketing Inbound Marketing Lead Gen

What is marketing automation and why you should care

This blog post is part of “The Ultimate Guide to Lead Generation” blog series. Marketing automation—if you haven’t heard of it, it’s time to get yourself educated (before you have to mumble into your shirt when you boss asks you about it). What is it? Well, it’s the love child…

AlanizApril 1, 2015