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Six ways to turn your website into a 24 hour sales person

Done right, a website can be a 24-hour sales person, fielding requests for information, qualifying leads, and converting leads to customers. How? By creating the right kind of content, and building in tools to automate some of the more routine tasks involved in inside sales. Consider this: people are searching…

AlanizMay 7, 2015

Digital Marketing Inbound Marketing

Inbound marketing for B2B: It’s different and here’s how

Inbound marketing for B2B — businesses marketing to other businesses — is much different than inbound marketing for consumers. Businesses are rational. They make purchases when they have to. They research thoroughly to get the best value–which is not always the same thing as the best price. They know their…

AlanizApril 30, 2015

Digital Marketing Inbound Marketing

Content alone isn’t king. Quality content is king and it always has been.

People like to say that the Internet has changed everything in marketing. No so. What the Internet has done is create new channels to access customers and other target audiences. Is direct email really all that different than direct snail mail? Is buying a banner ad that different than buying…

AlanizApril 23, 2015

Clinical Trial Recruitment Digital Marketing Inbound Marketing Strategy

Can inbound marketing work in the medical device industry?

Can inbound marketing work in the medical device industry? That's an easy one. Yes. You can read about one company's experience in a new case study, "Inbound Marketing Helps Biotech Company Grow." It tells the story of how one medical device contract manufacturer turned its business around with inbound marketing.…

AlanizApril 16, 2015