Marketing Blog | Strategy, AI & Growth Insights

Meltwater Review 2015- A First Look At the New Platform

Guide to PR Public Relations

Meltwater Review 2015: First Look at The New Meltwater Platform

This blog post is part of “The Ultimate Guide to Public Relations” blog series. Investing in a PR Platform is a big decision and hopefully one that will be a sound investment for several years. Each year, our agency evaluates the top choices on the market to keep tabs on…

Andrew EricksonMarch 30, 2015

Web Dev Web Development

How To Start The Website Redesign Process

This blog post is part of “The Ultimate Guide to Web Development” blog series. When I was a corporate marketing manager, and I was asked to redesign our website, I would smile on the outside and say “yes sir” (or ma’am), but groan inwardly. Why the groan? Because a website…

AlanizFebruary 6, 2015

Digital Marketing Inbound Marketing Web Development

What You Should Know About On-Page and Off-Page SEO and Why You Should Care

There’s much more to a website than meets the eye--literally. What goes on behind the pages you see online is often more important than what you can actually see. One the most important of these elements is Search Engine Optimization, or SEO. SEO is what allows website pages to be…

AlanizJanuary 15, 2015

hot to measure-success-of-online-advertising

Advertising Digital Marketing Lead Gen

How to Measure the Success of Online Advertising

This blog post is part of “The Ultimate Guide to Lead Generation” blog series. Billions of dollars are made each year from online advertising. According to the Interactive Advertising Bureau, companies captured $23.1 billion from online advertising in the first half of 2014.* This is a record high and a…

AlanizDecember 19, 2014