Digital Marketing Archives - Page 17 of 21

Digital Marketing Inbound Marketing Strategy

Let’s Put An End to Odometer Marketing

I’m sorry, but no one cares about your experience. OK, I am exaggerating to make a point. Companies like to talk about how long they have been in business, or about how many cumulative years of experience their team has under its collective belt. “60 years of combined experience;” “serving…

AlanizSeptember 11, 2015

Content Marketing Digital Marketing Inbound Marketing Strategy

Content Discovery as Content Marketing: A New Approach to Amplify Content

Last year, businesses spent a reported $135 billion on creating new digital marketing content. According to the Content Marketing Institute, 93 percent of B2B marketers use content marketing, yet less than half (42 percent) say that they are effective at it. Among the challenges B2B content marketers face, the top…

AlanizSeptember 8, 2015

Digital Marketing Inbound Marketing Lead Gen

What Is Inbound Marketing And Why Should You Care?

This blog post is part of “The Ultimate Guide to Lead Generation” blog series. Inbound marketing is all about attracting people to your website—pulling leads in rather than pushing out (outbound) messages through advertising and PR. It is based on the premise that if you have a viable product or…

AlanizAugust 26, 2015

Digital Marketing Strategy

Why You Must Be Marketing With Video

In the time it’s taken YouTube to become the world’s second largest search engine —receiving more than one billion unique visitors every month–– brands have realized how video extends the lifespan and scope of their reach. According to Cisco, within the next two years 69 percent of all consumer internet…

AlanizAugust 20, 2015

Content Marketing Digital Marketing Inbound Marketing Strategy

What Is Content Marketing And How Can It Help Your Business?

Content marketing helps businesses get found online. I belong to a networking group. We’re supposed to refer business to one another. Each time I describe what I do—content marketing lead generation—peoples’ eyes cloud and they nod. The nod says, “I want you to think I know what you’re talking about.”…

AlanizAugust 17, 2015

Digital Marketing Inbound Marketing

You May Not Know It, But Your Marketing Team Needs An English Major

I was an English major in college. Reading and writing were about the only things I was good at. But the question everyone asked English majors (and just about every other liberal arts major) back then was, “what are you going to do with it?” The most common answer was…

AlanizJuly 17, 2015

Digital Marketing Inbound Marketing Lead Gen

Why Truth is the Best Content Marketing [Tips]

This blog post is part of “The Ultimate Guide to Lead Generation” blog series. Truth is the best content marketing, especially inbound marketing for the business to business world. What does this mean? It’s not about truth in a preachy way. It means that the best way to attract qualified…

AlanizJune 19, 2015

Digital Marketing Inbound Marketing

Inbound marketing for B2B: It’s different and here’s how

Inbound marketing for B2B — businesses marketing to other businesses — is much different than inbound marketing for consumers. Businesses are rational. They make purchases when they have to. They research thoroughly to get the best value–which is not always the same thing as the best price. They know their…

AlanizApril 30, 2015

Digital Marketing Inbound Marketing

Content alone isn’t king. Quality content is king and it always has been.

People like to say that the Internet has changed everything in marketing. No so. What the Internet has done is create new channels to access customers and other target audiences. Is direct email really all that different than direct snail mail? Is buying a banner ad that different than buying…

AlanizApril 23, 2015

Digital Marketing

Let’s Put An End to Odometer Marketing

Content Discovery as Content Marketing: A New Approach to Amplify Content

What Is Inbound Marketing And Why Should You Care?

Why You Must Be Marketing With Video

What Is Content Marketing And How Can It Help Your Business?

You May Not Know It, But Your Marketing Team Needs An English Major

Why Truth is the Best Content Marketing [Tips]

Inbound marketing for B2B: It’s different and here’s how

Content alone isn’t king. Quality content is king and it always has been.

Check Out Our Authoritative Guides

ALANIZ MARKETING

7250 Redwood Blvd Suite 355 Novato, CA 94945
(415) 892-5252 | info@alanizmarketing.com

Digital Marketing

Check Out Our Authoritative Guides

ALANIZ MARKETING

7250 Redwood Blvd Suite 355 Novato, CA 94945 (415) 892-5252 | info@alanizmarketing.com

7250 Redwood Blvd Suite 355 Novato, CA 94945
(415) 892-5252 | info@alanizmarketing.com