Digital Marketing

We work with a lot of startups. It has been a surprise to find that many entrepreneurs, even the most tech-savvy, don’t have a clear plan for building a marketing infrastructure. They know all about their product and their target market, and have lots of ideas about the message and…

It was only a few years ago that we thought email marketing was on the verge of death, but that's hardly the truth now. Emails have grown from that boring whitewash background with plain black text, to filled with colored text, styling, linked text, and images. The days of plain…

Startups are always strapped for cash, especially when it comes to marketing. Budgets tend to lean towards product development, testing, and verification. However, marketing should not start at launch time. Much of the foundations of a solid digital marketing plan can be built with free tools and will cost less…

According to the Content Marketing Institute, 83 percent of B2B marketers use email marketing. Why? Because done right, it works. What does “done right” mean? Let’s look at some best practices that make email marketing campaigns that recipients will love. Help don’t sell. If you’re marketing a product or sharing…