Digital Marketing

In recent months Facebook has been honing its ability to serve ads to people based on their locations, now enabling retailers to advertise local in-store products and promotions to nearby shoppers from their online catalogs. These new ads are called “dynamic ads,” and they don’t  just offer national or global…

According to a report by PwC, digital advertising is the fastest growing advertising segment, expected to grow at an 11 percent CAGR clip to reach $260.4 billion by 2020.  What’s driving growth the most is mobile ad spend. In 2015 nearly half of digital advertising spending was on mobile, and…

Digital marketing, mobile technology, and social networking have opened up powerful new advertising channels. It is possible to target like never before--by demographics, real-time location, and behavior, likes and dislikes, and just about any other preference people identify on their social networking accounts. That’s great--a direct channel to very specific…