As you know, effective lead generation on your website depends on developing a library of ebooks to educate your prospects. But laying out these ebooks in Adobe InDesign requires a lot of time and a steep learning curve.
Larry LevensonJuly 26, 2012
Everyday we find that the people we speak with about marketing are confused. They know that the old ways of marketing (yellow pages, TV ads, telemarketing, and print) are expensive, not as effective as they used to be, and that it's very hard to measure results from these campaigns. These…
Larry LevensonJuly 27, 2012
According to a survey by Nielsen, “word-of-mouth” is the most trusted source of marketing with 84 percent of buyers saying that’s what they trust most. This is nothing new. People have trusted recommendations from friends, family, and neighbors for generations. Why? Because we trust that the source is trying to…
AlanizDecember 11, 2017
Every company wants to know when it is being written about, blogged about, tweeted about and any other form of media coverage. Tracking the hundreds of thousands of media outlets unleashed by the web and social media is nearly impossible to do without sophisticated, expensive media monitoring platforms.
AlanizFebruary 1, 2017
This blog post is part of “The Ultimate Guide to Web Development” blog series. If you’re looking at building a new website for your company, odds are that it’s been awhile since your last web project. Things have changed, of course--business has changed, buyer behavior have changed, search engine criteria…
AlanizMarch 16, 2017
This blog post is part of “The Ultimate Guide to Web Development” blog series. “I have a budget of $5,000 and I need a new website in 30 days.” This is a common request we get. It betrays the fact that many marketing managers don’t understand what goes into a…
AlanizMarch 16, 2017
This blog post is part of “The Ultimate Guide to Web Development” and "The Ultimate Guide to SEO" blog series. Mobile-first has been a mantra in online marketing for several years. The call for a mobile-first approach has been especially strong when it comes to website design. Because more searches…
AlanizMarch 16, 2017
This blog post is part of “The Ultimate Guide to Web Development” blog series. Content Management Systems (CMS) are the platforms used to build and manage websites. Examples include WordPress, Drupal, and Joomla. These are open source platforms that can be programmed to do whatever a company wants a website…
AlanizMarch 16, 2017
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