Digital Marketing Archives - Page 16 of 21

Three Hidden Benefits of the Hubspot COS

HubSpot’s Content Optimization System (COS) promises a lot of features to make web development and inbound marketing faster, easier and more effective for HubSpot users. Building and managing your website with the same platform that you use to run inbound campaigns and to nurture leads can save time switching between…

AlanizDecember 23, 2015

Digital Marketing Inbound Marketing

3 Reasons Hubspot Users Will Love Working with COS

HubSpot came out with its own content management system a few years ago. Of course, being HubSpot, they had to call it something different. It’s a Content Optimization System (COS). There is some weight behind this name change, though. For HubSpot users, integrating website development and management into the inbound…

AlanizDecember 23, 2015

Content Marketing Digital Marketing Inbound Marketing Strategy

Marketing Is About Trust, Not Tricks

Search online for “marketing tricks” and you will find millions of articles and blog posts (actually about 42,100,000 results in 0.34 seconds, according to Google) offering advice for marketing sleight of hand. Here’s my marketing “trick”: Stop trying to trick people. Now that we know that the customer is in…

AlanizNovember 7, 2015

Digital Marketing Inbound Marketing Strategy

How and Why You Should Outsource Your Lead Generation Program

If you’re reading this, it’s because you want more qualified leads for your business. And you probably don’t have time to do it yourself or with your current internal resources. A good marketing agency can take this off your plate, and run lead generation programs in the background while you…

AlanizNovember 6, 2015

Digital Marketing Inbound Marketing Lead Gen

A Sales Director’s Guide to Online Lead Generation

This blog post is part of “The Ultimate Guide to Lead Generation” blog series. Every business wants more leads. Well that’s not exactly true. Every business wants more qualified leads, and every sales director wants to keep his/her sales team busy following up with these leads and generating new business.…

AlanizNovember 6, 2015

Digital Marketing Inbound Marketing

How to increase the value of SEO with Inbound Marketing

I can’t tell you how many times a client has told us, “We have some guy doing SEO for us, but it’s really expensive and I don’t really know what he does.” Another version of the same experience: “He sends me all these charts and graphs every month with his…

AlanizOctober 27, 2015

Digital Marketing Inbound Marketing

Why I love LinkedIn Groups

Inbound marketing is all about quality over quantity. It’s about organizing your marketing activities to get found online by the people who want and need your product. Quality leads. Quality sales. Quality customers. Not every contact is a lead. Not every lead is qualified. Not every qualified lead is ready…

AlanizOctober 9, 2015

Digital Marketing Inbound Marketing Strategy

Superniche: Why it’s easier for obscure products to get found online

The more obscure your product is, the easier it is to get found online. Yes, it’s true. Doesn’t make sense, does it? Let me explain. I learned this working for a company that makes very sophisticated lasers for manufacturing extremely small parts. We’re talking parts with features smaller in diameter…

AlanizOctober 9, 2015

Content Marketing Digital Marketing Inbound Marketing Strategy

Google-Gaming vs. Quality Content: Which is More Important?

In August, marketing software maker Adestra released its 2015 Subject Line Analysis Report. According to the report, the company analyzed 3 billion emails to find “The 10 Best (and Worst) Performing Words in Email Subject Lines.” It found that best performing subject lines are those that contain the words “thank…

AlanizOctober 9, 2015

Digital Marketing Strategy Web Development

How Agile Can Help A Marketing Agency And Its Clients

Digital marketing agencies can feel like a three ring circus. You have multiple clients accessing multiple services--PR, advertising, content marketing, inbound marketing, website development, graphic design and more. OK that’s more than three rings. Keeping projects on time, on budget, and on scope, and delivering great work that helps clients’…

AlanizSeptember 21, 2015

Digital Marketing

Three Hidden Benefits of the Hubspot COS

3 Reasons Hubspot Users Will Love Working with COS

Marketing Is About Trust, Not Tricks

How and Why You Should Outsource Your Lead Generation Program

A Sales Director’s Guide to Online Lead Generation

How to increase the value of SEO with Inbound Marketing

Why I love LinkedIn Groups

Superniche: Why it’s easier for obscure products to get found online

Google-Gaming vs. Quality Content: Which is More Important?

How Agile Can Help A Marketing Agency And Its Clients

Check Out Our Authoritative Guides

ALANIZ MARKETING

7250 Redwood Blvd Suite 355 Novato, CA 94945
(415) 892-5252 | info@alanizmarketing.com

Digital Marketing

Check Out Our Authoritative Guides

ALANIZ MARKETING

7250 Redwood Blvd Suite 355 Novato, CA 94945 (415) 892-5252 | info@alanizmarketing.com

7250 Redwood Blvd Suite 355 Novato, CA 94945
(415) 892-5252 | info@alanizmarketing.com