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Public Relations

Mastering the Media Pitch: Top Journalists Tell You How to Get Their Attention
Mastering the Media Pitch: Top Journalists Tell You How to Get Their Attention Guide to PRPublic Relations

Mastering the Media Pitch: Top Journalists Tell You How to Get Their Attention

This blog post is part of “The Ultimate Guide to Public Relations” blog series. With public relations professionals outnumbering journalists nearly 5:1, pitching to the press can feel like a blood sport. A survey of 500 leading digital publishers conducted by the Harvard Business Review found that on average, 45…
Alaniz
September 1, 2015
5 reasons why your press relese dosent get picked up and what you can do to change that
5 Reasons Why Your Press Release Doesn’t Get Picked Up and What You Can Do to Change That Guide to PRPublic Relations

5 Reasons Why Your Press Release Doesn’t Get Picked Up and What You Can Do to Change That

This blog post is part of “The Ultimate Guide to Public Relations” blog series. Create a newsworthy press release that appeals to media outlets by building relationships and making your outreach initiatives personal. It’s frustrating putting time and effort into creating a well thought out press release only to have…
Alaniz
December 15, 2014
Penguin-Are Press Releases Still Relevant in an SEO Hungry World Post-Penguin/Panda?Google-search-algorithm-update
Are Press Releases Still Relevant in an SEO Hungry World Post-Penguin/Panda? Digital MarketingPublic Relations

Are Press Releases Still Relevant in an SEO Hungry World Post-Penguin/Panda?

With Google’s Panda and Penguin search algorithm updates discrediting backlinks provided by sending press releases, is it still worth it to send them? The challenge in marketing today is keeping up with the ever-changing trends, which includes keeping up with the worth of a press release. Before Google released its…
Alaniz
October 30, 2014
Twitter Meets Muck Rack–PR Pros and Journalists Trip the Light Fantastic!
Twitter Meets Muck Rack–PR Pros and Journalists Trip the Light Fantastic! AdvertisingDigital MarketingGuide to PRInbound MarketingNewsPR TechPublic Relations

Twitter Meets Muck Rack–PR Pros and Journalists Trip the Light Fantastic!

This blog post is part of “The Ultimate Guide to Public Relations” blog series. Where would be the best place for journalists, PR pros, and other communicators to interact, share insights, pick up the new info they need to get the inside scoop, write a good story, meet deadlines, and…
Alaniz
July 15, 2014
Vocus Vs. Meltwater: PR Database Features We Couldn't Live Without
Vocus Vs. Meltwater: PR Database Features We Couldn’t Live Without PR TechPublic Relations

Vocus Vs. Meltwater: PR Database Features We Couldn’t Live Without

Vocus Vs. Meltwater: The abridged story of our agency's switch to Vocus and rapid return to Meltwater After two years with Meltwater, I decided to give Vocus a shot for our agency’s PR database and media-monitoring platform. We’ve been happy with Meltwater, but Vocus seemed to offer some additional features…
Andrew Erickson
December 27, 2013