Digital Marketing Archives - Page 6 of 11

Digital Marketing

5 Building Blocks of Low-Cost Digital Marketing for Startups

Startups are always strapped for cash, especially when it comes to marketing. Budgets tend to lean towards product development, testing, and verification. However, marketing should not start at launch time. Much of the foundations of a solid digital marketing plan can be built with free tools and will cost less…

AlanizAugust 5, 2016

Digital Marketing

9 Best Practices for B2B Email Marketing

According to the Content Marketing Institute, 83 percent of B2B marketers use email marketing. Why? Because done right, it works. What does “done right” mean? Let’s look at some best practices that make email marketing campaigns that recipients will love. Help don’t sell. If you’re marketing a product or sharing…

AlanizAugust 4, 2016

Digital Marketing Lead Gen

7 Tips to Create a Successful Facebook Ad Campaign

This blog post is part of “The Ultimate Guide to Lead Generation” blog series. Are you on Facebook? Of course you are. Think about how much time you spend on Facebook, and multiply that by 1.65 billion active users! That’s an enormous amount of time and information, all of which…

AlanizJuly 26, 2016

Digital Marketing Lead Gen

How Much Does Marketing Automation Cost? Wrong Question!

This blog post is part of “The Ultimate Guide to Lead Generation” blog series. When we bring up the subject of marketing automation with clients, most immediately ask how much it costs. They’re thinking about the cost of a platform like HubSpot, SharpSpring, Act-On, or Infusionsoft. Those can run from…

AlanizJuly 18, 2016

Digital Marketing Web Dev Web Development

Website Design Guide for Marketing Managers

This blog post is part of “The Ultimate Guide to Web Development” blog series. How to build an awesome website that will grow your business and make you look good! If you build it, will anyone come? Imagine working for months to build a new website for your company.…

AlanizApril 14, 2016

Digital Marketing Inbound Marketing

Three Hidden Benefits of the Hubspot COS

HubSpot’s Content Optimization System (COS) promises a lot of features to make web development and inbound marketing faster, easier and more effective for HubSpot users. Building and managing your website with the same platform that you use to run inbound campaigns and to nurture leads can save time switching between…

AlanizDecember 23, 2015

Digital Marketing Inbound Marketing

3 Reasons Hubspot Users Will Love Working with COS

HubSpot came out with its own content management system a few years ago. Of course, being HubSpot, they had to call it something different. It’s a Content Optimization System (COS). There is some weight behind this name change, though. For HubSpot users, integrating website development and management into the inbound…

AlanizDecember 23, 2015

Content Marketing Digital Marketing Inbound Marketing Strategy

Marketing Is About Trust, Not Tricks

Search online for “marketing tricks” and you will find millions of articles and blog posts (actually about 42,100,000 results in 0.34 seconds, according to Google) offering advice for marketing sleight of hand. Here’s my marketing “trick”: Stop trying to trick people. Now that we know that the customer is in…

AlanizNovember 7, 2015

Digital Marketing Inbound Marketing Strategy

How and Why You Should Outsource Your Lead Generation Program

If you’re reading this, it’s because you want more qualified leads for your business. And you probably don’t have time to do it yourself or with your current internal resources. A good marketing agency can take this off your plate, and run lead generation programs in the background while you…

AlanizNovember 6, 2015

Digital Marketing Inbound Marketing Lead Gen

A Sales Director’s Guide to Online Lead Generation

This blog post is part of “The Ultimate Guide to Lead Generation” blog series. Every business wants more leads. Well that’s not exactly true. Every business wants more qualified leads, and every sales director wants to keep his/her sales team busy following up with these leads and generating new business.…

AlanizNovember 6, 2015