Marketing Blog | Strategy, AI & Growth Insights

Inbound Marketing

Why You Shouldn’t Pick a Marketing Automation Platform Based on Price or Features

As the primary purchaser of technology platforms at our agency, I have spent a lot of time looking at marketing automation platforms - Hubspot, Eloqua, Marketo, Pardot, Adobe, Act-On, InfusionSoft - in search to find the best solution for our agency and our clients. The more technology platforms I have…

Andrew EricksonJuly 7, 2016

SEO Strategy Web Dev Web Development

Why You Need to Optimize Your Website for Mobile Search NOW

This blog post is part of “The Ultimate Guide to Web Development” and "The Ultimate Guide to SEO" blog series. If you’re website is not optimized for mobile search, you are likely losing mind share and market share. Don’t believe it? Let’s look at the numbers. Mobile internet use surpassed…

AlanizJuly 6, 2016

Lead Gen Strategy

What Is the Best Social Channel for Your Business?

This blog post is part of “The Ultimate Guide to Lead Generation” blog series. Social media has evolved from a fad for the young to a staple for nearly every demographic available. According to Pew research, 74 percent of online adults use social media. Marketers ignore social media at their…

AlanizJuly 5, 2016

Guide to PR Public Relations

PR Database Quick Review: Cision, Meltwater, and Muck Rack

This blog post is part of “The Ultimate Guide to Public Relations” blog series. In today’s multichannel media world, reaching journalists, publications, and other influencers with your company’s news represents an enormous challenge. There are traditional print and online news outlets like CNN and Yahoo! News, there are trade publications…

AlanizJune 29, 2016