Marketing Blog | Strategy, AI & Growth Insights

Content Marketing

3 Best Practices for Promoting Content

You’ve just published the perfect blog on your company’s or client’s website. So now you’re wondering, how am I going to get people to actually read it? Congratulations for developing content to be proud of. Now it’s time to get it read and promoted. Here are 3 best practices to…

AlanizJuly 20, 2016

Guide to PR Public Relations

Meltwater Review: Reaching Beyond Writers to Influencers

This blog post is part of “The Ultimate Guide to Public Relations” blog series. Meltwater began its life in the early 2000’s as a platform to search and track online news--transforming the traditional press clipping service into a more automated, intelligent media monitoring service. It has since evolved to add…

AlanizJuly 19, 2016

Digital Marketing Lead Gen

How Much Does Marketing Automation Cost? Wrong Question!

This blog post is part of “The Ultimate Guide to Lead Generation” blog series. When we bring up the subject of marketing automation with clients, most immediately ask how much it costs. They’re thinking about the cost of a platform like HubSpot, SharpSpring, Act-On, or Infusionsoft. Those can run from…

AlanizJuly 18, 2016

Medical Marketing

Best Way to Start Online Marketing for Life Sciences Companies

I was talking to a senior executive at a medical device manufacturing company recently, and he was lamenting the fact that the leaders of his company have not engaged in any digital marketing to promote its services. “They think it doesn’t apply to our industry,” he said. I hear that…

AlanizJuly 15, 2016