Marketing Blog | Strategy, AI & Growth Insights

Content Marketing

How Much Does Good Content Cost?

According to the U.S. Bureau of Labor, the U.S. Bureau of Labor and Statistics states the median copywriter salary is $60,250 per year, or $28.97 hourly. Marketing automation software maker Eloqua says that a mid-sized company should be prepared to pay $150 per blog post. Larger companies should pay $200.…

AlanizAugust 2, 2016

Guide to PR Public Relations

5 Best Practices for Pitching the Perfect Cover Letter

This blog post is part of “The Ultimate Guide to Public Relations” blog series. It takes more than a great press release to gain press coverage. A good press release is, of course, critical, but even more important is how you format your pitch. You've done your research, you make…

AlanizAugust 1, 2016

Guide to PR Public Relations

Why New PR (Should) Cost Less than Old PR

This blog post is part of “The Ultimate Guide to Public Relations” blog series. When I was a corporate marketing manager, one of the worst parts of the job was signing-off on the monthly PR invoice. As a tech startup, we wanted to create buzz around our company and our…

AlanizJuly 29, 2016

Strategy

Digital Marketing: Best Bet for Manufacturing Equipment Makers

The manufacturing industry is not the sexiest business in the world. Manufacturers buy big, boring equipment. The equipment is also really expensive and represents a huge market. According to market research by IBIS World, the industrial machinery, and equipment wholesale market is $247 billion in the U.S alone. Smart manufacturing…

AlanizJuly 28, 2016