Marketing Blog | Strategy, AI & Growth Insights

Medical Marketing

When is a New Website Worth the Cost for Life Sciences and Manufacturing Companies

We work with a lot of companies in the life sciences and manufacturing industries--medical manufacturers, pharmaceutical companies, environmental consultants, steel manufacturers, machining equipment manufacturers, and the like. These are what a lot of people consider old world, boring industries. Some companies seem to project that image intentionally, with websites and…

AlanizAugust 11, 2016

Tradeshow

IMTS 2016: Trade Show Tips for Manufacturing Equipment Makers

The International Manufacturing Technology (IMTS), one of the largest trade shows in the country--certainly the largest event devoted to manufacturing technology--will be held September 12-17 in Chicago. The show is huge. More than 2,000 exhibiting companies will occupy 1.3 million square feet of exhibit space at the McCormick Place. IMTS…

AlanizAugust 10, 2016

Guide to PR Public Relations

Cision Review: One Stop Shop for PR

This blog post is part of “The Ultimate Guide to Public Relations” blog series. Press release distribution platforms can make the process of getting your company’s news out easier and more effective. Cision is one of the leaders in the space, offering tools to write, format, and distribute press releases;…

AlanizAugust 9, 2016

Digital Marketing

Email Marketing Isn’t Dead, It’s Just Evolved

It was only a few years ago that we thought email marketing was on the verge of death, but that's hardly the truth now. Emails have grown from that boring whitewash background with plain black text, to filled with colored text, styling, linked text, and images. The days of plain…

AlanizAugust 8, 2016