Marketing Blog | Strategy, AI & Growth Insights

Web Development

The High Cost of Cheap Web Hosting

Premium web hosting seems expensive until you need it. Why pay for something that cheap hosting services practically give away? I can tell you why. It was a marketer’s worst nightmare, or close to it. One morning two years ago, I got to my desk, opened the website of the…

AlanizAugust 22, 2016

Medical Marketing

Why LinkedIn Groups are the Best Social Network for Life Sciences Companies

Life sciences companies are not your typical corporations. Most are started and largely led by people who have advanced graduate and/or postgraduate educations, and the products and services that they offer are often usually very specialized and narrowly focused. We work with companies, for example, that develop and manufacture tiny…

AlanizAugust 19, 2016

Strategy

Grammarly: Your Editing Go-To

Ever since I can remember, I’ve had a passion for writing and editing. It always came easy to me, grammar just made sense. I have always been the go-to for editing content. But I’ve learned that no matter how easy grammar may be to some, you will miss mistakes. There…

AlanizAugust 18, 2016

Strategy

Why HubSpot is Worth the Cost for Startups

Prior to joining an agency the helps clients launch new businesses, I spent years as a marketing communications manager at multiple tech startups. Most delay investing in marketing programs until they are about to launch, preferring to remain in “stealth” mode to keep competitors in the dark about specific plans.…

AlanizAugust 17, 2016