Medical Marketing

Life sciences companies are not your typical corporations. Most are started and largely led by people who have advanced graduate and/or postgraduate educations, and the products and services that they offer are often usually very specialized and narrowly focused. We work with companies, for example, that develop and manufacture tiny…

We work with a lot of companies in the life sciences and manufacturing industries--medical manufacturers, pharmaceutical companies, environmental consultants, steel manufacturers, machining equipment manufacturers, and the like. These are what a lot of people consider old world, boring industries. Some companies seem to project that image intentionally, with websites and…

I was talking to a senior executive at a medical device manufacturing company recently, and he was lamenting the fact that the leaders of his company have not engaged in any digital marketing to promote its services. “They think it doesn’t apply to our industry,” he said. I hear that…

Most medical device contract manufacturing organizations (CMOs) would rather have a few large OEM customers than dozens of startups. Why? Because CMOs want to be in the manufacturing business, not the research and development business. Defining a product, getting approval, and ramping up to the full production is painstaking, time-consuming,…