Marketing Blog | Strategy, AI & Growth Insights

Strategy

Why HubSpot is Worth the Cost for Startups

Prior to joining an agency the helps clients launch new businesses, I spent years as a marketing communications manager at multiple tech startups. Most delay investing in marketing programs until they are about to launch, preferring to remain in “stealth” mode to keep competitors in the dark about specific plans.…

AlanizAugust 17, 2016

Advertising

Programmatic Advertising for TV Drives Transparency for Buyers

Programmatic advertising has emerged as a potentially powerful, automated system for buying digital ads. You enter your target demographic, budget and other information and software would scan inventory and give you a list of options. In a nutshell, programmatic advertising automates the decision-making process of where ads are placed, using…

AlanizAugust 16, 2016

Strategy

The Best Content Offers: The Right Offer at the Right Time

Calls to action (CTAs) are the buttons and links that open landing pages where people give you their contact information in exchange for some helpful content you are offering. CTAs are a form of lead generation, converting anonymous website visitors into known contacts, and nurturing known contacts into leads on…

AlanizAugust 16, 2016

Guide to PR Public Relations

Muck Rack Review: Harness Social Media for PR

This blog post is part of “The Ultimate Guide to Public Relations” blog series. Social media has become an open platform for journalists and newsmakers alike. Celebrities, athletes, politicians, and companies often make their official announcements via Twitter. Journalists publish and promote original articles on Twitter and LinkedIn. Twitter can…

AlanizAugust 15, 2016