Category

Web Development

Website Performance Optimization Tools Overview

SEO Performance Optimization Tools

This blog post is part of “The Ultimate Guide to SEO” blog series. Many of our clients have done little in the way of SEO optimization when they come to us. We work mainly with B2B companies that are not selling online, and they don’t think about SEO like an e-commerce company that is living and dying by traffic and conversions. They may have hired a consultant when they built their websites, but then left their site untouched since. This can leave a bad taste in their mouths for their SEO consultants, as they haven’t seen value from the investment….

Read More

TrenDemon Demo Review: How TrenDemon Amps Up Marketing Automation

Marketing Automation TrenDemon

TrenDemon calls itself a “content marketing attribution and personalization platform,” a kind of companion to marketing automation systems that helps marketers understand, align and automatically improve the impact of their efforts on sales. We sat through a demo of the product and found a lot to like at first glance. Content Attribution: A Picture of Your Actual Buyer’s Journey TrenDemon works by putting a script on your web pages that will track all visitor behavior until visitors reach a defined goal. Goals are typically bottom-of-the-funnel indicators like a demo request, quote request, consultation request or purchase. They can be pulled…

Read More

Alaniz Featured On HubSpot Blog: 6 Features That Make Premium Web Hosting Worth the Money

Alaniz Featured on HubSpot - 6 Features that Make Premium Web Hosting Worth the Money

This post was originally featured on the HubSpot Blog. One morning, I opened the website of a company I worked for, and it was gone. Completely gone. There was nothing there but a profane salutation in Russian. The site had been built by employees in the IT department. They were no longer with the company. I called IT to see if we could restore the site. They didn’t even know where it was hosted. After several hours of frantic emails and phone calls, we discovered that our site was hosted on one of those off-the-shelf, $9.99 per month retail hosting services and there…

Read More

Alaniz Featured on Outbrain Blog: Think Like Google II: Answer the Question

Alaniz on Outbrain - Think Like Google

This article was written by Bill Peatman of Alaniz Marketing and was originally featured on the Outbrian Blog. In the first article from our series on how to Think Like Google, we tackled improving search results by leveraging the most important changes and updates around how Google ranks web pages. It’s very simple. Google loves what searchers love, and their primary goal is to help people find exactly what they’re looking for as quickly is possible. Oftentimes, that includes answering reader questions, which is why this next post will be dedicated to helping content creators do just that. Your Content is the Answer…

Read More

Alaniz Featured on Outbrain Blog: Think Like Google: Adapting Our Content for Better UX

Alaniz on Outbrain - Think Like Google - Adapting Our Content for Better UX

This article was written by Bill Peatman of Alaniz Marketing and was originally featured on the Outbrian Blog. You create and distribute content for consumption and shareability, right? So, you pick a topic your target audience cares about, create a brilliant new take on it, and post it to get found via organic search or through paid promotion efforts. People discover it, read it, and with that flows your traffic, leads, ad revenue–whatever you goals are. But, not so fast. Great content is only one factor in what makes people click and consume. One thing we’re learning from search engines is that…

Read More