Category

Web Development

Why You Need to Optimize Your Website for Mobile Search NOW

This blog post is part of “The Ultimate Guide to Web Development” and "The Ultimate Guide to SEO" blog series. If you’re website is not optimized for mobile search, you are likely losing mind share and market share. Don’t believe it? Let’s look at the numbers. Mobile internet use surpassed desktop use two years ago. If you are only optimized for desktop search and navigation, you’re falling behind. It’s growing faster too On Google alone, there are 2.3 million searches per second. More than half are from mobile devices. Mobile search is growing at a clip of 58 percent per...
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Think Like Google: Adapting Our Content for Better UX

This blog post is part of “The Ultimate Guide to Web Development” blog series. You create and distribute content for consumption and shareability, right? So, you pick a topic your target audience cares about, create a brilliant new take on it, and post it to get found via organic search or through paid promotion efforts. People discover it, read it, and with that flows your traffic, leads, ad revenue–whatever you goals are. But, not so fast. Great content is only one factor in what makes people click and consume. One thing we’re learning from search engines is that user experience has a...
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Good Content Is Not Enough: How User Experience Impacts SEO

This blog post is part of “The Ultimate Guide to Web Development” and "The Ultimate Guide to SEO" blog series. You can also check our premium B2B SEO services to accelerate your traffic, leads, and sales. Good Content Is Not Enough: How User Experience Impacts SEO With the Panda and Penguin search algorithm updates, Google made it very clear that user experience continues to play a bigger role in how it ranks sites and pages. What is user experience in SEO? At the highest level, it’s about helping people find what they’re looking for as quickly as possible. That’s what Google...
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6 Ways Your Old Website May Be Hurting Your Business

6 tests to see if your old website is hurting your business
This blog post is part of “The Ultimate Guide to Web Development” and "The Ultimate Guide to SEO" blog series. You haven’t updated your website in years. You’d like a new one but, frankly, building the last one was a major headache--time consuming and disruptive to business. Also, you’re not really sure what you want in a website anyway. So it lingers. This happens a lot. Many businesses don’t update a website until customers or partners start to complain about outdated design, a performance problem, missing features, or inaccurate information. Is your website too old? It’s not so much a...
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Website Design Guide for Marketing Managers

web design guide for marketing managers

This blog post is part of “The Ultimate Guide to Web Development” blog series. How to build an awesome website that will grow your business and make you look good!   If you build it, will anyone come? Imagine working for months to build a new website for your company. You’ve spent a considerable amount of money. You get a design that you love. You’ve got a site map with content that accurately describes your products and services (a moving target for many tech companies, where products change frequently). You’ve tested the functionality and everything works. Finally, you flip the…

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Is HubSpot COS Right for Your Website Redesign?

This blog post is part of “The Ultimate Guide to Web Development” blog series. Redesigning a website is nearly always a resource-intensive endeavor for marketing departments. There are project plans, design mockups to create, review and approve; templates to build; functionality to create. Then there are the resources you need to create content. Anything that can save time in the website design, development, and management processes has the potential to add considerable value, even more so if it can streamline future website management and updates. HubSpot COS has the potential to deliver welcome efficiencies to website managers. It may not...
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3 Reasons Your Next Website Will Be MUCH Easier to Build Than Your Last One

3 Reasons Your Next Website Will Be MUCH Easier to Build Than Your Last One
We talk to a lot of companies that approach website redesign like it’s throwing in the towel against the superior forces of the Internet. “I’ve been putting this off for years,” they’ll say. “I just didn’t want to deal with it.” Why does committing to a new website feel like crying “uncle” to your brother when he’s beating you up? For most people, it’s because the last time they built a website, it was a terrible, time consuming, business-disrupting experience. This was because many websites “of a certain age” were developed with custom programming for everything from page design and...
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The Story of Our Agency’s Move to WP Engine

The Story of Our Agency’s Move to WPengine
This blog post is part of “The Ultimate Guide to Web Development” blog series. The Straw that Broke the Camel’s Back - The Story of Our Agency’s Move from BlueHost to WP Engine Around a year ago, BlueHost went down. And I mean down down - all of their sites - and all of our company and client websites. Disaster! BlueHost eventually got everything back online, but this caused us to really evaluate where we chose to host ourselves and our clients. Until something goes wrong, it's easy to look at hosting as a commodity - all the same, with several basic options...
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The Traditional Website Design Process Is Dead

The traditional website design process is dead
It’s time to put a fork in traditional website design processes. I’ve written before about how, as a corporate marketing manager, I dreaded it every time my boss would say “We need a new website.” Why? Because I knew it would take months of work, with finicky internal reviewers changing their minds every week or two on the message, the content, the design and the functionality. The agencies we hired would work heroically to try to keep the project on track and salvage any shred of profit that might have been there for them, but as clients we reviewed and...
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How Agile Can Help A Marketing Agency And Its Clients

How Agile can help a marketing agency and its clients
Digital marketing agencies can feel like a three ring circus. You have multiple clients accessing multiple services--PR, advertising, content marketing, inbound marketing, website development, graphic design and more. OK that’s more than three rings. Keeping projects on time, on budget, and on scope, and delivering great work that helps clients’ businesses grow, can be a serious challenge. Doing this require excellent project management and internal communication. These are things a client doesn’t normally see. If you’re considering hiring an agency to help with your company’s digital marketing initiatives, you might want to ask about the processes they use to manage...
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