Public Relations

Why You Should Hire an Agency for PR (because it has a secret weapon)

This blog post is part of “The Ultimate Guide to Public Relations” blog series. A common request we get from companies is to help with public relations–getting the business talked about among influential journalists and bloggers in their industries. Many wonder if they need to work with an agency anymore. It’s a good question. Lots of companies (and athletes and politicians) simply issue their news announcements on their websites and through social media accounts.

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How to Use HARO to Get Media Coverage


HARO, which stands for Help A Reporter Out, is a free program run by media database giant Cision that reverses the traditional PR relationship. While Cision’s stalwart media database gives PR pros access to journalists and publications in order to build lists to pitch stories, HARO allows journalists to pitch PR pros and marketers with queries.

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Alaniz Featured on Meltwater Blog: How PR Impacts and Benefits from Brand Advocacy

Alaniz on Meltwater - How PR Impacts and Benefits from Brand Advocacy

This article was originally featured in the Meltwater Blog. The Emperor penguin, looking over baby penguin: a fantastic example of brand advocacy.The “Marc Cowlin brand” has an amazing brand advocate: her name is Judi (and she is my mom). Good or bad, no matter what I do, she is there to sing my praises, defend my foibles and support me both publicly and privately. My mom is by far the best PR my “brand” could have. I don’t pay her; she does it because she loves me and, as she says, “It’s what moms do.” Brand advocacy – or what…

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