Public Relations Archives - Page 4 of 5

How PR Professionals Can Be SuperHAROs

This blog post is part of “The Ultimate Guide to Public Relations” blog series. At present, PR professionals outnumber journalists 5:1. That’s a crowded field for media pitching, and can certainly sound like disheartening news for anyone soliciting for press coverage, but that would be forgetting the symbiosis between reporting…

AlanizSeptember 25, 2015

Guide to PR Public Relations

Mastering the Media Pitch: Top Journalists Tell You How to Get Their Attention

This blog post is part of “The Ultimate Guide to Public Relations” blog series. With public relations professionals outnumbering journalists nearly 5:1, pitching to the press can feel like a blood sport. A survey of 500 leading digital publishers conducted by the Harvard Business Review found that on average, 45…

AlanizSeptember 1, 2015

Guide to PR Public Relations Tradeshow

Ban The Booth Babes, Get Qualified Leads At Trade Shows

This blog post is part of “The Ultimate Guide to Public Relations” blog series. If you want to get qualified leads at Trade Shows, ban the both babes. The San Francisco Chronicle ran a story in June indicating that tech companies are moving away from using attractive female models, aka “booth…

AlanizJuly 20, 2015

Meltwater Review 2015- A First Look At the New Platform

Guide to PR Public Relations

Meltwater Review 2015: First Look at The New Meltwater Platform

This blog post is part of “The Ultimate Guide to Public Relations” blog series. Investing in a PR Platform is a big decision and hopefully one that will be a sound investment for several years. Each year, our agency evaluates the top choices on the market to keep tabs on…

Andrew EricksonMarch 30, 2015

5 reasons why your press relese dosent get picked up and what you can do to change that

Guide to PR Public Relations

5 Reasons Why Your Press Release Doesn’t Get Picked Up and What You Can Do to Change That

This blog post is part of “The Ultimate Guide to Public Relations” blog series. Create a newsworthy press release that appeals to media outlets by building relationships and making your outreach initiatives personal. It’s frustrating putting time and effort into creating a well thought out press release only to have…

AlanizDecember 15, 2014

Digital Marketing Public Relations

Are Press Releases Still Relevant in an SEO Hungry World Post-Penguin/Panda?

With Google’s Panda and Penguin search algorithm updates discrediting backlinks provided by sending press releases, is it still worth it to send them? The challenge in marketing today is keeping up with the ever-changing trends, which includes keeping up with the worth of a press release. Before Google released its…

AlanizOctober 30, 2014

Advertising Digital Marketing Guide to PR Inbound Marketing News PR Tech Public Relations

Twitter Meets Muck Rack–PR Pros and Journalists Trip the Light Fantastic!

This blog post is part of “The Ultimate Guide to Public Relations” blog series. Where would be the best place for journalists, PR pros, and other communicators to interact, share insights, pick up the new info they need to get the inside scoop, write a good story, meet deadlines, and…

AlanizJuly 15, 2014

Guide to PR Public Relations

How to Write an Effective Press Release

This blog post is part of “The Ultimate Guide to Public Relations” blog series. Use these tips to write a newsworthy press release that will grab a reporter's attention. Press releases have gotten a bad rap. It’s easy to see why. When I was a reporter, I saw my share…

AlanizFebruary 13, 2014

PR Tech Public Relations

Vocus Vs. Meltwater: PR Database Features We Couldn’t Live Without

Vocus Vs. Meltwater: The abridged story of our agency's switch to Vocus and rapid return to Meltwater After two years with Meltwater, I decided to give Vocus a shot for our agency’s PR database and media-monitoring platform. We’ve been happy with Meltwater, but Vocus seemed to offer some additional features…

Andrew EricksonDecember 27, 2013

Public Relations

How PR Professionals Can Be SuperHAROs

Mastering the Media Pitch: Top Journalists Tell You How to Get Their Attention

Ban The Booth Babes, Get Qualified Leads At Trade Shows

Meltwater Review 2015: First Look at The New Meltwater Platform

5 Reasons Why Your Press Release Doesn’t Get Picked Up and What You Can Do to Change That

Are Press Releases Still Relevant in an SEO Hungry World Post-Penguin/Panda?

Twitter Meets Muck Rack–PR Pros and Journalists Trip the Light Fantastic!

How to Write an Effective Press Release

Vocus Vs. Meltwater: PR Database Features We Couldn’t Live Without

Check Out Our Authoritative Guides

ALANIZ MARKETING

7250 Redwood Blvd Suite 355 Novato, CA 94945
(415) 892-5252 | info@alanizmarketing.com

Public Relations

Check Out Our Authoritative Guides

ALANIZ MARKETING

7250 Redwood Blvd Suite 355 Novato, CA 94945 (415) 892-5252 | info@alanizmarketing.com

7250 Redwood Blvd Suite 355 Novato, CA 94945
(415) 892-5252 | info@alanizmarketing.com