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what you should know about on page and off page seo and why you should care
What You Should Know About On-Page and Off-Page SEO and Why You Should Care Digital MarketingInbound MarketingWeb Development

What You Should Know About On-Page and Off-Page SEO and Why You Should Care

There’s much more to a website than meets the eye--literally. What goes on behind the pages you see online is often more important than what you can actually see. One the most important of these elements is Search Engine Optimization, or SEO. SEO is what allows website pages to be…
Alaniz
January 15, 2015
The Hubspot CRM is now avaliable to existing customers
The Hubspot CRM is now officially available to existing customers! Digital MarketingInbound Marketing

The Hubspot CRM is now officially available to existing customers!

The second we got to beta test Hubspot’s new CRM + SideKick, we knew it was going to be a hit. It’s simple, clean, and user-friendly, and logically, it integrates seamlessly with the marketing platform. Most impressive is how SideKick produces a near-native integration with Google Apps. It also provides…
Alaniz
December 17, 2014
4 reasons healthcare needs a digital makeover
4 Reasons Why Healthcare Needs a Digital Makeover Clinical Trial RecruitmentDigital MarketingInbound Marketing

4 Reasons Why Healthcare Needs a Digital Makeover

How healthcare institutions and medical practices can generate and drive traffic with a fully integrated, content rich, and patient-centric website. The healthcare industry has found itself under pressure to provide fully integrated, content rich, websites current and prospective patients have come to expect. With the recent changes made to healthcare…
Alaniz
October 31, 2014
Marketing Automation Platform SharpSpring
The 5 Most Valuable Features of SharpSpring’s Marketing Automation Platform Digital MarketingLead Gen

The 5 Most Valuable Features of SharpSpring’s Marketing Automation Platform

This blog post is part of “The Ultimate Guide to Lead Generation” blog series. Hubspot, Marketo, Pardot, Oracle Eloqua are the heavy hitters of the marketing automation world and are widely considered the best marketing automation platforms. While they share many similarities, each have features that make them unique which…
Alaniz
October 30, 2014
Penguin-Are Press Releases Still Relevant in an SEO Hungry World Post-Penguin/Panda?Google-search-algorithm-update
Are Press Releases Still Relevant in an SEO Hungry World Post-Penguin/Panda? Digital MarketingPublic Relations

Are Press Releases Still Relevant in an SEO Hungry World Post-Penguin/Panda?

With Google’s Panda and Penguin search algorithm updates discrediting backlinks provided by sending press releases, is it still worth it to send them? The challenge in marketing today is keeping up with the ever-changing trends, which includes keeping up with the worth of a press release. Before Google released its…
Alaniz
October 30, 2014
Social Media’s Impact on ROI: 4 Ways to Generate a Positive Return
Social Media’s Impact on ROI: 4 Ways to Generate a Positive Return Digital MarketingInbound Marketing

Social Media’s Impact on ROI: 4 Ways to Generate a Positive Return

It is no secret that establishing a presence on social media is a best practice for businesses of all sizes. Social media channels such as Facebook and Twitter offer unique brand-to-user connections that, if leveraged properly, can seriously impact your bottom line. This being said, many people have a false perception…
Alaniz
October 20, 2014