Alaniz, Author at Alaniz Marketing

Public Relations

How to Choose a PR Agency

If you Google “how to choose a PR firm,” you’re likely to find a bunch of articles by PR firms that will suggest that you look for agencies just like theirs. That’s content marketing after all--trying to answer people’s questions about a business challenge with helpful information that subtly conceals…

AlanizDecember 8, 2017

Public Relations

What is Digital PR and How is It Different from Traditional PR

Digital Public Relations (PR) is a strategy that aligns PR with SEO, inbound marketing and lead generation. The key difference between digital PR and traditional PR is that traditional PR is typically measured in impressions that a brand or company receives from media channels, while digital PR is measured by…

AlanizDecember 5, 2017

Digital Marketing

How Digital Marketing and PR Make Each Other Better

Marketing and public relations (PR) have traditionally been separate disciplines and departments within a business. Marketing is typically focused on communicating with potential customers and generating leads and sales through websites, direct email, social media and advertising. PR is focused on building thought leadership by getting mentioned by influencers in…

AlanizDecember 5, 2017

Public Relations

Getting PR Coverage: Do’s and Don’ts from Journalists

If you create a product or service that solves a real problem for businesses or consumers, odds are that something about it is newsworthy. Does it solve a problem that has vexed consumers or businesses for years? Does it replace a slower, more expensive solution? Answers to these kinds of…

AlanizDecember 5, 2017

SEO

How to Find a Great SEO Company

Search engine optimization (SEO) is getting harder every day. Optimizing websites, pages and content to rank high in search engine results is a fiercely competitive endeavor, and the criteria that search engines use to determine which pages to display keeps changing. It’s no wonder that more and more companies are…

AlanizDecember 5, 2017

Public Relations

How to Rent a Media Database Through a PR Agency

In the classic book, The 22 Immutable Laws of Branding, authors Al Ries and Laura Ries make the case that public relations (PR) is the key to building a powerful brand. Their mantra is “PR builds brands, advertising protects them.” The reasoning is that people believe what others say about…

AlanizDecember 5, 2017

SEO

Why You Might Need an SEO Audit

If you rely on your website to generate leads and sales and are concerned about your search engine optimization (SEO) results, it might be time for an SEO audit. According to SEO experts at GotchSEO, “SEO audits are the single best way to figure out why you’re not getting SEO…

AlanizDecember 5, 2017

SEO

Yes, You Need and SEO Audit, Here’s Why.

Businesses that haven’t assessed their website’s search engine optimization (SEO) performance might want do to so. A recent report from the search marketing experts at SEMrush found that the factors influencing search engine results--ranking factors used to determine which pages rise to the top of search results--have changed. Businesses that…

AlanizDecember 5, 2017

SEO

Is SEO Still Relevant? SEMrush Ranking Factor Study 2.0

SEMrush just released a new study of search engine ranking factors. Ranking factors are the signals that Google and others watch to determine what search results to display when someone enters a question or keywords. Google wants show the most relevant and helpful content, but how does it decide which…

AlanizNovember 29, 2017

SEO

SEMrush Study Finds Most Powerful Influencers of Search Rankings

In a previous blog we took a look at SEMrush’s latest study of SEO ranking factors. “Ranking Factors Study 2.0,” analyzed the top 100 search results for 600,000 keywords and found the common SEO practices among the top ranking sites. Direct Traffic Boosts Search Rankings To cut to the chase,…

AlanizNovember 29, 2017