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25 Stats Every Email Marketing Pro Should Know

By September 29, 2015October 1st, 2019


With the rise of social media and the focus on SEO as key tools to help you reach your target customer, it may seem that email marketing has become obsolete. In fact there is often talk about ‘the death of email.’  But, rest assured email is still a powerful marketing tool for delivering messages directly to your target audience.
Need proof?  Check out these 25 stats every email marketing pro should know. 

1) Marketing via email yields an average 4,300% return on investment for businesses in the United States. (Direct Marketing Association)

2) Companies that use emails to nurture leads generate 50% more sales-ready leads and at 33% lower cost. And nurtured leads, on average, produce a 20% increase in sales opportunities compared to non-nurtured leads. (Hubspot)

3) Small business owners estimate that getting an extra hour in their day back from doing their own email marketing (and other activities) is worth $273/hour. (Constant Contact)

4) For every $1 spent on marketing with email , the average return on investment is $44.25. (ExactTarget)

5) Marketers consistently ranked email as the single most effective tactic for awareness, acquisition, conversion, and retention. (Gigaom Research)

6) Email conversion rates are three times higher than social media, with a 17% higher value in the conversion. (McKinsey & Company)

7) Email is nearly 40 times better than Facebook and Twitter at acquiring customers. (McKinsey & Company)

8) 70% of people say they always open emails from their favorite companies. (ExactTarget)

9) 95% of those who opt into email messages from brands find these messages somewhat or very useful. (Salesforce)

10) You have just 3-4 seconds to grab your readers’ attention and interest them enough to open and read your email. (Litmus)

11) 64% of decision makers read emails via mobile device. (EmailExpert)

12) 91% of consumers check their email at least once per day on their smart phone, making it the most used functionality. (ExactTarget)

13) Click through rate (CTR) is higher when using the recipient’s first name in the subject line over no use of the first name. (HubSpot)

14) 6 AM has the highest CTR of any hour. (HubSpot)

15) 69% of subscribers say that too many emails is the number reason they unsubscribe from email. Constant Contact

16) Most clicked lead nurturing subject line words include secrets, e-sales and awesome. (Hubspot)

17) Saturday has the highest CTR at over 9% (Sunday is second just under 9%) for consumer email campaigns.Hubspot

18) Emails with social sharing buttons increase click through rates by 158%. (Nonprofit Hub)

19) The two biggest factors influencing open rates are the organization the email is from (64%) and the subject line (47%). (Chadwick Martin Bailey)

20)  33% of email recipients open email based on subject line alone. (Salesforce)

21) Subject lines that contained terms such as “ROI,” “asset,” and “industry” perform the lowest. (HubSpot)

22) Subject lines with 30 or fewer characters performed above average in opens, clicks, and click-to-opens.(HubSpot)

23) Over 50% of respondents say they read most of their emails. (HubSpot)

24) 59% of B2B marketers say email is the most effective channel for generating revenue. (BtoB Magazine)

25) 49% of B2B marketers spend more time and resources on email than on other channels. (BtoB Magazine)

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Larry Levenson

Larry is passionate about inbound marketing and is a HubSpot Certified Trainer. He's learned the "secrets" of leveraging HubSpot to make marketing hyper-effective and customizes that information to help our clients meet their goals. Larry lives in Prescott, AZ, and when not at work, he is hiking or hanging out with teenagers as a volunteer with Boys to Men USA.