Time to kick back and catch up on the latest great reading from Sigma and around the web !
One of the most important sessions of INBOUND13 was presented by Meghan Keaney Anderson, where she presented an device agnostic approach to content. She suggests we need to reframe our perspective to think about the person who is reading our content, not the device on which they’re reading it.
As marketers, we’ve been indoctrinated pretty heavily with the ‘content is king’ adage, so we start cranking out content and more content and the burden becomes so daunting that we’d rather crawl under a rock than try to come up with yet another perspective about something we just wrote about last week. Equally burdensome is the fact that we’ve all come to realize that it’s not just content that we’re supposed to be producing regularly, it’s REMARKABLE content.
It’s December; do you know where your content marketing is going in 2014? If you’re using an editorial calendar, the answer is, “Of course, you do!” If you’ve never used one, perhaps you have the notion that it’s too restricting and doesn’t allow for creativity. A year ago, I might have said the same thing. Today, however, I’m here to tell you it’s not like that at all. There are lots of benefits to working from an editorial calendar instead of winging it.
…and Some of our Favorites From Around the Web!
Just having a Facebook Page is really just the beginning of building a successful social media strategy. But with the right formula will not only help you engage with Fans, but generate hot leads and real ROI from your Facebook following.
According to the B2B Content Marketing 2014 Benchmarks, Budgets & Trends survey published by CMI, 93 percent of B2B marketers are using content marketing, and only 9 percent consider their efforts as “very effective.” Although we are not sure what the term “very effective” means to those who responded, it is safe to assume that revenue generation influences whether or not the effort is effective at some level.
Search engine optimization isn’t about ranking for that one perfect keyword phrase anymore. It’s about making sure your website is performing like a well-oiled machine. Are the right technical pieces in place? Are you producing the right content? Are you connecting with customers, colleagues, and other industry thought leaders? These are the hallmarks of a good SEO program today.
When people receive your emails in their inbox, there are quite a few steps they need to take before they engage with the content of the email. Wouldn’t it be great if you could somehow shorten that whole process so more people could have the opportunity to end up on your website through your emails? Well, that dream is becoming a reality with Google’s quickly expanding “Quick Actions” buttons for Gmail.