Skip to main content

New Data: The Secrets to a Successful Website Redesign [slideshare]

By December 9, 2013May 13th, 2019

This blog post is part of “The Ultimate Guide to Web Development” blog series.

We’ve talked a lot recently about HubSpot’s Content Optimization System and why you should migrate your website to this powerful new platform. But what if you’ve been holding off on a website redesign? Moving to the COS is the perfect time to redesign your website, too!

In any website redesign, you need to consider four elements of great website design that encourage conversions. A site must be:

  1. Aesthetically beautiful – be visually appealing so visitors stick around
  2. Optimized for the user – make it easy for visitors to understand what to do next
  3. Personalized and contextual – show the right content to the right people
  4. Optimized for mobile – make your site experience consistent on phones and tablets.

A recent HubSpot study found that:

  • Marketers typically redesign their website every 18-24 months.
  • 80% of marketers redesigned their homepage and 73% redesigned content landing pages.

The data from this study offers simple solutions to making your next website redesign as painless and effective as possible. You can download the full set of benchmarking data to help you convince your boss that it’s time to take this step now, or you can power through this SlideShare and check it out.


Preserve your SEO in your new website

When redesigning your website, it’s critical to retain the SEO value of your current site, and then add to it with your new site. Toys R Us forgot about this in their new website a few years ago. . . and was totally de-indexed by Google. It’s in interesting
cautionary tale you can read here.
You can read about the steps you need to take to
protect your website traffic and rankings here.

This blog post is part of “The Ultimate Guide to Web Development” blog series.

Larry Levenson

Larry is passionate about inbound marketing and is a HubSpot Certified Trainer. He's learned the "secrets" of leveraging HubSpot to make marketing hyper-effective and customizes that information to help our clients meet their goals. Larry lives in Prescott, AZ, and when not at work, he is hiking or hanging out with teenagers as a volunteer with Boys to Men USA.