Time to kick back and catch up on the latest great reading from Sigma and around the web!

LinkedIn Metrics and ROI: The 10 Numbers You Need to Track

Here is a list of the ten most important LinkedIn metrics you may want to start tracking as you work to accomplish your overall LinkedIn goals.

Why the HubSpot SEO Tool Needs to Be Your New Best Friend

On-page SEO just became a lot easier with the new HubSpot SEO tool. It tells you exactly what you need to have SEO-packed blogs posts every time.

4 Broken (or Non-Existent) Structures That Destroy Website Marketing

Basic inbound marketing practices like buyer personas, creating smart goals, automated marketing, and blogging can make or break your efforts.

HubSpot COS FAQ: Are My Marketing Emails Using Responsive Email Design?

Are you using responsive emaildesign for your marketing emails? 43% of all email is opened on smartphones. Are your emails mobile-friendly on all devices?

…and Some of our Favorites from Around the Web!

5 Unbelievable Growth Hacking Success Stories

Having defined what growth hacking is, you can find a lot of examples of growth hacks – some are easy and clever, some need time and work. You can do your research, find the adequate one, re-think it and implement it. But it doesn’t always work.

Social Media Marketing eBook from 38 #SMMW14 Speakers & @SMExaminer

A few years back while vacationing in Oahu, we decided to take surfing lessons. Well, everyone but me. I made up all kinds of excuses but when I saw my 8 year old daughter pop up like it was nothing, I had to try.

An Introduction to PR Strategy for SEOs

I can already hear the groans: “But, wait! I’m not a PR flak! I’m an inbound marketer!” I completely understand – as a former journalist, who only later went into SEO, I specifically had been looking for something in marketing that was notPR. But the fact remains that much of inbound marketing is just PR by another name.

Software is the new channel middleman in marketing

The Internet was supposed to be The Great Disintermediation Machine, collapsing the relationship between marketers and customers from this: To this: And indeed, that disintermediation has happened in many businesses. E-commerce is now over a trillion dollars a year. While some of that goes through Internet retailers like Amazon, much of it is direct with […]