The-Sigma-Weekender

Now, time to kick back and catch up on the latest great reading from Sigma and around the web!

HubSpot COS FAQ: Going Mobile with Your Website, Blog and Email

Is HubSpot’s COS really designed for mobile platforms of all sizes? The short answer is, “Yes!” The COS tools for web pages, landing pages and blog posts are based on a 12-column HTML5 grid.

Using LinkedIn for Marketing: The 10 Numbers You Need to Track for ROI

Here is a list of the ten most important LinkedIn metrics you may want to start tracking as you work to accomplish your overall LinkedIn goals.

All About Developing Buyer Personas – Part 4

The interview is one of the most important components of creating buyer personas. Here are some tips to make it easier.

4 Broken (or Non-Existent) Structures That Destroy Website Marketing

Basic inbound marketing practices like buyer personas, creating smart goals, automated marketing, and blogging can make or break your efforts.

…and Some of our Favorites from Around the Web!

The Metrics-driven SaaS Business

My first serious lesson in the criticality of SaaS metrics was about six years ago when I was unexpectedly stumped in a board of directors meeting. I had just presented the booking plan for the year and one of the Director’s in the meeting said that the plan was good, but we really needed to increase our booking rate.

Email Marketing Essentials: A Checklist for Writing Emails That Get Opened

Note from Lee: It is with great joy that I get to introduce new TopRank Marketers to our readers here at Online Marketing Blog. Ever since Brooke Furry joined our team, she has been opening up smiles on the people around her. Turns out, she’s pretty good at getting people to open emails too.

The Science of Great Digital Content Ideas

How can a creative task like content ideation be concretely organized into a step-by-step process? By calling a brainstorm, and breaking it into eight discrete stages. Find out about those stages in this post.