Now, time to kick back and catch up on the latest great reading from Sigma and around the web!
The interview is one of the most important components of creating buyer personas. Here are some tips to make it easier.
Here is a list of the ten most important LinkedIn metrics you may want to start tracking as you work to accomplish your overall LinkedIn goals.
Is the luck of the Irish with your inbound marketing this St. Patrick’s Day? It seems to be working for these poor leprechauns.
When creating buyer personas, focus on these 5 areas to get a complete picture of who they are.
…and Some of our Favorites from Around the Web!
A lot of people sell books and give presentations that suggest that Millennial employees, those born between 1976 and 1996 (Millennials, or Gen Y) are significantly different from employees born between 1965 and 1975 ( Generation X), and radically different from people born during the 20 years before 1965 ( Baby Boomers).
Landing page optimization is all about making it as easy and attractive as possible for your prospects to say “Yes!” I’ve learned from hundreds of landing page experiments that the best way to accomplish this is to focus on how your prospects will benefit from accepting whatever it is you’re offering them.
LinkedIn is the boring brother of Facebook and Twitter. Sometimes you feel like shaking him and asking if if he knows what it’s like to have a little bit of fun. Comparisons continue to be made including the ones between Facebook and Linkedin. One I have heard that sums it up well is….”
Did you know that your competitors could hurt your search engines rankings? By doing malicious things in order to decrease your search engine rankings?