Now, time to kick back and catch up on the latest great reading from Sigma and around the web!

All About Developing Buyer Personas – Part 4

The interview is one of the most important components of creating buyer personas. Here are some tips to make it easier.

Using LinkedIn for Marketing: The 10 Numbers You Need to Track for ROI

Here is a list of the ten most important LinkedIn metrics you may want to start tracking as you work to accomplish your overall LinkedIn goals.

Leprechauns Don’t Like Inbound Marketing

Is the luck of the Irish with your inbound marketing this St. Patrick’s Day? It seems to be working for these poor leprechauns.

All About Developing Buyer Personas – Part 3

When creating buyer personas, focus on these 5 areas to get a complete picture of who they are.

…and Some of our Favorites from Around the Web!

Are Millennial Employees Truly Different, or Just Younger?

A lot of people sell books and give presentations that suggest that Millennial employees, those born between 1976 and 1996 (Millennials, or Gen Y) are significantly different from employees born between 1965 and 1975 ( Generation X), and radically different from people born during the 20 years before 1965 ( Baby Boomers).

Get Prospects to Say “Yes” With This Simple Landing Page Copy Hack

Landing page optimization is all about making it as easy and attractive as possible for your prospects to say “Yes!” I’ve learned from hundreds of landing page experiments that the best way to accomplish this is to focus on how your prospects will benefit from accepting whatever it is you’re offering them.

10 Simple Tips to Double your LinkedIn Connections

LinkedIn is the boring brother of Facebook and Twitter. Sometimes you feel like shaking him and asking if if he knows what it’s like to have a little bit of fun. Comparisons continue to be made including the ones between Facebook and Linkedin. One I have heard that sums it up well is….”

How to Recover From Negative SEO

Did you know that your competitors could hurt your search engines rankings? By doing malicious things in order to decrease your search engine rankings?