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Sigma Weekender for June 28, 2014

By June 27, 2014May 13th, 2019

The-Sigma-Weekender

Now, time to kick back and catch up on the latest great reading from Sigma and around the web!

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Engage Prospects and Sell Faster with Inspire Digital Postcards

Inbound sales professionals can be heard above the noise by following these 9 best practices for earning attention and engagement.

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Inbound Marketing for Technology Company Executives

Today 80% of B2B purchase cycles are completed before the buyer considers contacting the vendor. Inbound marketing can help you leverage this web research phase, and drive more prospect engagement.

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Storytelling In Marketing: Be The Hero Your Customers Need

Storytelling in marketing breathes life into what is otherwise a numbers game, allowing your audience to transport themselves into your brand. 

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Getting Smart: Why Use Google Plus [INFOGRAPHIC]

Check out this visual to get a quick glimpse into why it’s a good idea to use Google Plus in your business. 

…and Some of our Favorites from Around the Web!

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To Learn About Inbound Marketing, Visit a Farmers Market

There are lots of marketing tactics, some of which come with dismal outcomes. To be effective put in to practice the simple art of distribution and engagement. 

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DUCT TAPE SELLING: A CONVERSATION WITH JON JANTSCH

Enjoy this captivating interview with Jon Jantsch about the integration of marketing and sales. Learn how the two support each other, and where the traditional business model has to change.

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15 Reasons You Should Claim Your Google Authorship Markup

Maybe you’ve heard of Google Authorship and just haven’t jumped on the bandwagon, or maybe you’re completely new to the idea. Wherever you’re at in your inbound marketing journey be sure to check out these 15 reasons why you should claim your  content with Google Authorship.

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How to Build a Lead Nurture Campaign

Need more sales? Research is showing that we need to spend more time reaching out to our leads then what many have thought in the past. Implement a lead nurturing framework, and see your sales skyrocket. 

 

GET A SUMMARY OF OUR POSTS FROM THE WEEK, AND A ROUNDUP OF
INBOUND MARKETING NEWS FROM AROUND THE WEB.

Subscribe to the Sigma Weekender, delivered to your inbox every Saturday morning!

HAVE A GREAT WEEKEND! WE’LL SEE YOU NEXT WEEK.

Larry Levenson

Larry is passionate about inbound marketing and is a HubSpot Certified Trainer. He's learned the "secrets" of leveraging HubSpot to make marketing hyper-effective and customizes that information to help our clients meet their goals. Larry lives in Prescott, AZ, and when not at work, he is hiking or hanging out with teenagers as a volunteer with Boys to Men USA.