Can I really quote Steven Jobs on his thoughts about Inbound Marketing? No. Not exactly.
I do believe, however, that the advice he gives in the following 1 minute video is practically transcendent. It should become the cornerstone of every effort to market the ideas and products we have given over so much time, blood, sweat, and tears to.
If you need a little background in what Inbound Marketing is check out one of our previous post, and then stay to watch this inspirational video.
No matter what business you find yourself in, or where you are at in your marketing journey the main points and questions Steve Jobs raises are foundational for building success. Like he did, boil down marketing to your values.
- Who are you?
- What does your business stand for?
- Where do you fit in the world?
In answering these questions the infrastructure you need to fuel all of your marketing efforts is constructed. On it you grow your messaging, your presence, and ultimately the impact you will have on your customers at all stages of the buying process.
People will thrive on your passion, be fascinated with your story, and want to join your cause.
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