Alaniz Marketing Blog

It's that time of year again, when we look back at the past 12 months and start thinking about the new year. I've always found this to be a more "inward" time of year, where I spend time reading a lot, thinking a lot, and making a lot of notes…

flickr photo by edenpictures Marketing is all about driving knowledge of your product or service and bringing your sales people great leads! In order to do that, you need to have an understanding of where your website visitors are coming from and which website visitors actually turn into the best…

flickr photo by Sustainable Sanitation A print stylesheet formats the printed version of a web page be in a user-friendly format. Print stylesheets have been around for a number of years and have been written about a lot. Yet so few websites implement them, we're left with web pages that…

Lyris reported recently that event triggered email has a 20% higher open rate than other email campaigns. This is due to the high relevance of synching an email campaign to a specific visitor (or customer) action.