Alaniz Marketing Blog

This is the second in a series of articles about email marketing strategies and best practices. See the first article here.

This is the first of a series of articles about email marketing strategies and best practices.

Clients often ask me where their company blog should live. Should it be part of their website, hosted on a subdomain, or on an external blogging platform like Wordpress?

The Corporate Executive Board released survey results that indicate customers are delaying their contact with sales people until they are well into the middle of the sales funnel. As a result of this, marketers now need to address the middle of the funnel with the right messaging strategy, customized to…