Marketing Blog | Strategy, AI & Growth Insights

SEO

How to Rank Higher: New SEO Ranking Factors from SEMrush Study

If you haven’t reviewed your SEO strategy recently, you probably should. SEO is changing--a lot. SEMrush just came out with its Ranking Factors Study 2.0. The search marketing company analyzed the top 100 search results for 600,000 keywords to reverse-engineer what the highest ranking pages have in common. The results…

AlanizNovember 27, 2017

Public Relations Tradeshow

PR Expert Shares Tips for Public Relations Success at CES

On January 9, 2018, nearly 200,000 people will arrive in Las Vegas to shop for and to promote the hottest new consumer electronics products at CES. That includes more than 7,000 members of the media. CES 2017 received 59,969 media mentions and more than 69 billion impressions in January alone.…

AlanizNovember 17, 2017

Inbound Marketing Strategy

HubSpot vs Salesforce: Which CRM is Right for You?

Comparing HubSpot and Salesforce is a little tricky. Salesforce started as a CRM and added marketing automation through the acquisition of Pardot. HubSpot started as a marketing automation platform and added a CRM through its own internal development. The fact that Salesforce was originally designed from the ground-up to support…

AlanizOctober 26, 2017

Alaniz marketing partners with Revenue Conduit

Inbound Marketing Strategy

Why We Love Revenue Conduit for HubSpot-Shopify Integration

What happens when someone shopping on your e-commerce site abandons his or her shopping cart midway through a purchase? Imagine if you could automatically enroll that person in an email workflow, offering personalized messages and incentives to return and complete the purchase. Or say someone visits a product page 10…

AlanizOctober 4, 2017