Alaniz Marketing Blog

Alaniz Featured in The Drum - Full-service vs specialty agencies - Which one reigns supreme
Alaniz Featured in The Drum: Full-service v. specialty agencies: Which one reigns supreme? Alaniz Media Coverage

Alaniz Featured in The Drum: Full-service v. specialty agencies: Which one reigns supreme?

This article was originally featured in The Drum. Like precious snowflakes, each brand and agency is different, so – spoiler alert – there isn’t a definitive across-the-board answer about whether it is best to work with full-service or specialty agencies. In fact, like so many things in life, with the…
Alaniz
September 5, 2017
Alaniz Featured In CIO Mexico - Las cuatro mejores herramientas de automatizacion de marketing
Alaniz Featured in CIO Mexico: Las cuatro mejores herramientas de automatización de marketing Alaniz Media CoverageHispanic Marketing

Alaniz Featured in CIO Mexico: Las cuatro mejores herramientas de automatización de marketing

This article originally appeared in CIO Mexico. El marketing moderno no solo trata de embudos y conversiones. En realidad, todo tiene que ver con las herramientas. Existen cientos de herramientas de marketing SaaS que están diseñadas para manejar todo, desde programar tweets para ayudar a que los comerciantes comprendan mejor…
Alaniz
September 5, 2017
Alaniz Featured on Databox - 22 HubSpot Features That Users Can’t Live Without
Alaniz Featured on Databox: 22 HubSpot Features That Users Can’t Live Without Alaniz Media CoverageInbound Marketing

Alaniz Featured on Databox: 22 HubSpot Features That Users Can’t Live Without

This article originally appeared on Databox.com. According to the users we surveyed, nothing makes growing traffic, leads and sales more possible and easier than HubSpot does. To build an inbound marketing machine, you need to attract, capture, track and close qualified leads as they move from awareness to purchase. The…
Alaniz
September 5, 2017
Alaniz on CIO - Top 4 marketing automation tools and why youll love them
Alaniz Featured on CIO.com: Top 4 marketing automation tools and why you’ll love (and hate) them Alaniz Media CoverageDigital MarketingInbound Marketing

Alaniz Featured on CIO.com: Top 4 marketing automation tools and why you’ll love (and hate) them

This article originally appeared on CIO.com. Modern marketing isn't just about funnels and conversions. Really, it's all about the tools. Hundreds of SaaS marketing tools exist that are designed to handle everything from scheduling tweets to helping marketers better understand their audiences. To determine which tools are worth the money,…
Alaniz
September 5, 2017