Skip to main content

How to Design an Email [infographic]

By December 13, 2012May 13th, 2019

True confession time. . . I prefer my mobile email to have not images (OK, maybe one) and I leave images turned off in my desktop email software.But it appears that I am in the minority and need to change how we design emails.

According to HubSpot, 65% of people prefer emails with mostly images rather than text, and 88% opt for HTML emails over plain text. These statistics make how to design an email a hot topic indeed!

Experienced marketers know that crafting the perfect email is part art and part science. Of course you have to have a great subject line, good copywriting, messaging, call-to-action, list segmentation and targeting, and you have to worry about mobile email design, and now you need to think about images!

To give you a better sense of why expertly designed email marketing is so importnat today. we’re sharing this HubSpot infographic.

The 2013 Design Guide to Email Marketing [Infographic]

The 2013 Design Guide to Email Marketing [Infographic]

Your well-designed emails can be used for emailing your list or for lead nurturing.

And as for me. . . well. . . I’m still leaving my images turned off, to please make sure I can still take action in your email without seeing the images!

Subscribe to Our Blog

Join hundreds of people who get free and fresh content every week.

Like what you've read? Subscribe to our blog!
Larry Levenson

Larry is passionate about inbound marketing and is a HubSpot Certified Trainer. He's learned the "secrets" of leveraging HubSpot to make marketing hyper-effective and customizes that information to help our clients meet their goals. Larry lives in Prescott, AZ, and when not at work, he is hiking or hanging out with teenagers as a volunteer with Boys to Men USA.