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Essential FAQ for HubSpot’s Content Optimization System

By April 10, 2014May 13th, 2019

We’ve written many posts answering questions about HubSpot’s Content Optimization System, commonly called the COS. Now we’ve gathered those questions and more, and published them all as a handy, 42-page ebook today.

Our web team has completed over 46 COS projects, both migrations and new site designs, and we want to share what we’ve learned in these projects.

Why’s COS better than the CMS?

Part content system, part personalization engine. HubSpot’s COS is the first integrated website, blog and landing page system to be optimized for mobile right out-of-the-box. Fully integrated with every marketing channel, it adapts to each viewer’s unique context.

How the HubSpot COS works

The COS is mobile-optimized out-of-the-box. Using built-in responsive design, HubSpot is ready for any device, from phone to tablet and beyond.

The COS is fast! HubSpot’s content delivery network is secure and faster than other CMSes in the field.

The COS is integrated with every marketing channel. HubSpot is a complete inbound marketing platform. So all of the tools you use are in one place, and your customers get a seamless experience from email to social to web. Brilliant!

The COS was built for modern search. With author tags, social media and keyword tools built throughout, the COS is optimized for the modern rules of SEO.

The COS can be personalized to individual viewers. In the Pro & Enterprise versions, HubSpot adds in smart content, forms and CTAs. Smart content enables you to personalize your pages to the changing needs of each lead and customer.

Personalization is what B2B marketers need to do to stay ahead of the latest trends. And because it shows results: According to Econsultancy, 68% of marketers say personalization based on behavioral data has a high impact on ROI, and 74% say it has a high impact on engagement. And Marketing Sherpa found that 82% of prospects value content targeted to their specific industry and 67% of prospects value content targeted to their job function.

You’ve already paid for the COS!

The COS is now part of your license agreement with HubSpot — so there is no extra charge to get all the new features! We know you’ll love the COS for it’s ease of use and tremendous flexibility.

Get your COS questions answered with this free ebook. We’ve even added a chapter at the end just for developers!

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Larry Levenson

Larry is passionate about inbound marketing and is a HubSpot Certified Trainer. He's learned the "secrets" of leveraging HubSpot to make marketing hyper-effective and customizes that information to help our clients meet their goals. Larry lives in Prescott, AZ, and when not at work, he is hiking or hanging out with teenagers as a volunteer with Boys to Men USA.