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Cheat Sheet: Using Pinterest for Business

By June 15, 2012May 13th, 2019,

Another social media platform, another learning curve! But this infographic will make using Pinterest for business a snap.

Pinterest facts

  • Pinterest generates over 4x as much revenue per click (attributable to first touch) as Twitter and 27% more revenue per click than Facebook. (Convertro, 4/9/2012)
  • 47% of U.S. online consumers have made a purchase based on recommendations from Pinterest. (Blogher, 3/12/2012)
  • 81% of U.S. online consumers trust information and advice from Pinterest. (Blogher, 3/12/2012)
  • 60% of Pinterest users are college graduates. (Internet Marketing, 3/15/2012)
  • 80% of Pinterest users are female, 47% are between the ages of 18 and 34, and 69% have household incomes between $25,000 and $75,000 per year. (Internet Marketing, 3/15/2012)

And now with more than 10 million active users according to AppData, it’s difficult to ignore Pinterest’s explosion in popularity.

To help you get started using Pinterest for marketing, the good folks at Socially Sorted and Mookoo Design over in Australia created this infographic. Use it as you Pinterest cheat sheet.

Are you using Pinterest as part of your social media strategy? How effective has it been for you?

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Larry Levenson

Larry is passionate about inbound marketing and is a HubSpot Certified Trainer. He's learned the "secrets" of leveraging HubSpot to make marketing hyper-effective and customizes that information to help our clients meet their goals. Larry lives in Prescott, AZ, and when not at work, he is hiking or hanging out with teenagers as a volunteer with Boys to Men USA.