Inbound Marketing Archives - Page 5 of 9

Content Marketing Digital Marketing Inbound Marketing Strategy

Marketing Is About Trust, Not Tricks

Search online for “marketing tricks” and you will find millions of articles and blog posts (actually about 42,100,000 results in 0.34 seconds, according to Google) offering advice for marketing sleight of hand. Here’s my marketing “trick”: Stop trying to trick people. Now that we know that the customer is in…

AlanizNovember 7, 2015

Digital Marketing Inbound Marketing Strategy

How and Why You Should Outsource Your Lead Generation Program

If you’re reading this, it’s because you want more qualified leads for your business. And you probably don’t have time to do it yourself or with your current internal resources. A good marketing agency can take this off your plate, and run lead generation programs in the background while you…

AlanizNovember 6, 2015

Digital Marketing Inbound Marketing Lead Gen

A Sales Director’s Guide to Online Lead Generation

This blog post is part of “The Ultimate Guide to Lead Generation” blog series. Every business wants more leads. Well that’s not exactly true. Every business wants more qualified leads, and every sales director wants to keep his/her sales team busy following up with these leads and generating new business.…

AlanizNovember 6, 2015

Digital Marketing Inbound Marketing

How to increase the value of SEO with Inbound Marketing

I can’t tell you how many times a client has told us, “We have some guy doing SEO for us, but it’s really expensive and I don’t really know what he does.” Another version of the same experience: “He sends me all these charts and graphs every month with his…

AlanizOctober 27, 2015

Digital Marketing Inbound Marketing

Why I love LinkedIn Groups

Inbound marketing is all about quality over quantity. It’s about organizing your marketing activities to get found online by the people who want and need your product. Quality leads. Quality sales. Quality customers. Not every contact is a lead. Not every lead is qualified. Not every qualified lead is ready…

AlanizOctober 9, 2015

Digital Marketing Inbound Marketing Strategy

Superniche: Why it’s easier for obscure products to get found online

The more obscure your product is, the easier it is to get found online. Yes, it’s true. Doesn’t make sense, does it? Let me explain. I learned this working for a company that makes very sophisticated lasers for manufacturing extremely small parts. We’re talking parts with features smaller in diameter…

AlanizOctober 9, 2015

Content Marketing Digital Marketing Inbound Marketing Strategy

Google-Gaming vs. Quality Content: Which is More Important?

In August, marketing software maker Adestra released its 2015 Subject Line Analysis Report. According to the report, the company analyzed 3 billion emails to find “The 10 Best (and Worst) Performing Words in Email Subject Lines.” It found that best performing subject lines are those that contain the words “thank…

AlanizOctober 9, 2015

Digital Marketing Inbound Marketing Strategy

Let’s Put An End to Odometer Marketing

I’m sorry, but no one cares about your experience. OK, I am exaggerating to make a point. Companies like to talk about how long they have been in business, or about how many cumulative years of experience their team has under its collective belt. “60 years of combined experience;” “serving…

AlanizSeptember 11, 2015

Content Marketing Digital Marketing Inbound Marketing Strategy

Content Discovery as Content Marketing: A New Approach to Amplify Content

Last year, businesses spent a reported $135 billion on creating new digital marketing content. According to the Content Marketing Institute, 93 percent of B2B marketers use content marketing, yet less than half (42 percent) say that they are effective at it. Among the challenges B2B content marketers face, the top…

AlanizSeptember 8, 2015

Digital Marketing Inbound Marketing Lead Gen

What Is Inbound Marketing And Why Should You Care?

This blog post is part of “The Ultimate Guide to Lead Generation” blog series. Inbound marketing is all about attracting people to your website—pulling leads in rather than pushing out (outbound) messages through advertising and PR. It is based on the premise that if you have a viable product or…

AlanizAugust 26, 2015