Skip to main content

Blogging Can Increase Web Lead Generation by 67%

By January 31, 2012April 19th, 2023Digital Marketing, Uncategorized

I read a post by Frank Reed this morning that talked about the decline of blogging among the Inc. 500, from 50% in 2010 to 37% in 2011. I agree with his theory:

Here it goes:
companies are looking for the easy way out. It’s that simple. You can use Facebook and Twitter as more of a customer service and customer retention tool by its more conversational nature (that is quite limited though depending on the level of talent that is maintaining it). It’s also easier to put together quick blasts of content rather than develop an idea in a blog post.

Blogging is hard work.
There is certainly an attraction to the speed at which various social media platforms can drive traffic to your website. . . but your blog (with fresh, engaging content) is what keeps them at your site or encourages them to sign-up for more of your great information. The is the core concept of web lead generation.

Twitter drives website traffic up 317%; 66% more leads

Our own experiment with Twitter this month shows the allure. . . with a simple campaign that tweeted 4 times a day, five days a week, we have driven our website visits up 317% in 30 days! Any marketer would be excited about that!

To make this kind of growth profitable (leads are up 66%), we needed a lot of new content on our website (blog posts), good calls to action on every post, and effective landing pages. Building all this over and over again for 30 days is really time consuming. Blogging is hard work!

How to achieve double-digit lead growth

According to the The State of Inbound Lead Generation study by HubSpot, there is a direct correlation between how many blog pages are indexed by Google and the amount of blog traffic the site gets.

66% of the companies that HubSpot included in their research have a blog and they generated on average 67% more leads than companies without one.

As a matter of fact, increasing your pages by 50-100 can bring as high as DOUBLE DIGIT blog traffic GROWTH!

The graph below shows that traffic generation jumps significantly once a site achieves 300+ indexed pages.

The more blog posts you create, the more pages get indexed, the more traffic you’ll get. In addition to this, the  strategic use of social media will continue to drive visitors to your website to see your fresh and informative content.

We teach our clients to build page volume by posting regularly — every day, or at least 3-4 times a week. We also provide a writing service to support those companies who simply don’t have the internal capacity to generate this much content.

Take-aways for 2012

  • Blogging works to generate traffic and leads. The more you blog, the more traffic you will get. (And if you’re following best practices and use long tail keywords, this will be highly-targeted traffic!)
  • If you don’t have a blog, start one this week!
  • If you haven’t blogged in awhile or you’re irregular with your blogging, create an editorial calendar for blogging and stick with it.
  • If you want to see if your blogging is really making a difference, call us. We’ll help you look at your metrics in a whole new way.

Subscribe to Our Blog

Join hundreds of people who get free and fresh content every week.

Like what you've read? Subscribe to our blog!
Larry Levenson

Larry is passionate about inbound marketing and is a HubSpot Certified Trainer. He's learned the "secrets" of leveraging HubSpot to make marketing hyper-effective and customizes that information to help our clients meet their goals. Larry lives in Prescott, AZ, and when not at work, he is hiking or hanging out with teenagers as a volunteer with Boys to Men USA.