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4 Email Marketing Strategies You Probably Never Tried

By November 10, 2015May 13th, 2019

email_marketing_strategiesEvery business owner knows that attracting the attention of the right prospect at the right time is an essential part of building a thriving business. Statistics show that email marketing is still one of the most viable ways to attract those new prospects.

But, what happens if your tried-and-true email marketing strategies aren’t working the way they used to? Or if you’re simply tired of using the same strategies over and over again and are ready to change things up? Don’t worry, we understand and we’re here to help! Check out these 4 email marketing strategies you probably haven’t tried and watch the leads from your next email campaign roll in. 

 

1. Twitter Lead Generation Cards

Twitter is a great platform for sharing content and to emerge as a thought leader in your industry.  But, with the arrival of Twitter Lead Generation Cards, Twitter is also becoming a go-to place for converting prospects, into SQL’s. Lead Generation Card Tweets makes it easy for people to express interest in your business without having to fill out a form or leave Twitter. With just a couple of clicks, users can share their contact information with you so that you can follow up with your new potential customers. When prospective customers expand your Tweet, they’ll see a description of an offer and a call to action. Conveniently, their name, @username and email address are already pre-filled within the Card so that all they have to do is click a button to send the information directly to you

Twitter Lead Generation Cards require additional steps to set up. Click here for an in-depth article from  MOZ  for details on how to create your first Card.

2. Turn Your Homepage into a Sign-Up Form

You did it! You got a prospective customer to your website.  Awesome!  The key now is not to let them go without at least getting them to subscribe to your blog.  An easy way to make that happen is to have a pop-up where they can input their email address to subscribe. Now, one word of advice. Not everyone will want to subscribe and that’s OK.  So, make sure the opt-out X or No Thanks button is in a prominent place in your pop-up. Nothing makes people leave your website faster than being forced into something they don’t want and aren’t ready for.

3. Remind Subscribers of Your Service

The average business person gets about 120 emails per day. You heard right, 120.That’s a lot of emails. It’s no wonder that prospects might forget who your company is and the services you provide. Simply reminding your subscribers why you are emailing them can lead to an a-ha moment that may have them clicking through more than usual.

This doesn’t have to be in-depth. Short and to the point is best. For example:

Alaniz Marketing is a HubSpot Agency Partner and a leading inbound marketing agency. Since 1999, we have provided design and marketing services to a wide variety of industries across the U.S. We are marketers, designers, social media enthusiasts and web experts. We work as a team on client projects and take pride in delivering results for our clients.

4. Re-Engage Inactive Subscribers

Did you know that research has found that the average inactivity for a list is 63 percent, meaning that once someone joins they are less likely to ever follow-up with your follow-up emails. That’s a statistic you definitely want to change.  Inactive subscribers should be handled delicately and in a re-engagement email campaign separate from your active subscribers.

Some suggestions include:

  • Giving away a free product or service.
  • Send a survey to entice them to click.
  • Create an informational webinar.

What Do You Do?

If you’ve discovered a relatively unknown email marketing tactic that’s worked for you make sure to tell us about it or link to it in the comments below.  Happy emailing!

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Larry Levenson

Larry is passionate about inbound marketing and is a HubSpot Certified Trainer. He's learned the "secrets" of leveraging HubSpot to make marketing hyper-effective and customizes that information to help our clients meet their goals. Larry lives in Prescott, AZ, and when not at work, he is hiking or hanging out with teenagers as a volunteer with Boys to Men USA.