Blogging, especially blogging on a tight schedule can be a daunting task. Sure, some people are born great writers who can push out content in a moment’s notice, but if you’re anything like me, some days you have it and others, well, not so much.
Coming up with engaging new topics, publishing consistently, and balancing your blogging duties with the rest of your responsibilities can be difficult to accomplish. Below you’ll find 5 quick innovative marketing tips for becoming a more effective blogger.
1) Use an editorial calendar
I’m going to start off with one of the most obvious and most important tips you will get as a blogger, but also one of the most difficult to follow through on, using an editorial calendar. An editorial calendar is a great tool because it allows you to set deadlines, divide up the dates between team members, and plan ahead.
Depending on how you set it up, you can include the author, their topic, the keywords they’re targeting, and the campaign that this blog post is a part of. It helps you plan in advance, as well as hold everyone accountable for their deadlines. The organization that an editorial calendar brings is indispensable to blogging.
2) Write everything down
So writer’s block is very real and in accordance with Murphy’s Law, it happens every time at the worst possible time. One way to mitigate the effects of it is to keep a backlog of future post ideas. Did you read a blog post that caught your attention? Perhaps you heard of a new study and thought its results would be relevant to your readers?
Take the time to write down these ideas and if you can expand on them a bit. Add a few bullet points, the link to the study, and any thoughts that ran through your mind when you decided that it would be a good topic to cover. The important thing here is to prepare for future instances when you may need to blog in a moments notice, or with a severe case of writers block. Putting in the work now, will help you in the future.
3) Spread out over-detailed sections into new blog posts
Sometimes while writing you’ll find that you’re diving too deep into a certain aspect of your topic. Once you’ve divulged that much effort on a section you’re usually stuck with either whittling it down to match the rest of the article, or beefing up the rest of the piece to match the level of detail. Both of these options can be tough, one throws away content while the other can cause can consume more time than you had originally planned.
Fortunately, there is a third option you can use. Save that over-detailed section of the blog and add what it takes to develop it into its own blog post. Publish the post, and then give a brief overview of that topic in the original blog post’s section and add a link to the new article, so readers get the level of detail they need and you get two great blog posts without too much extra work.
4) Turn under-detailed sections into new blog posts
Using the opposite of what was listed above, you can also use under-detailed sections to create new blog posts. For example, if you’re writing a blog post on tips for improving your emails to increase engagement, you know that the call-to-action (CTA) and landing page can have an effect on how much engagement you’re actually getting.
However, since the blog title says improving your “email” and not the CTA/landing page, you can create another blog post that details the effect those two items can have on your engagement rates and then go back and link to it in the old post.
5) Generate topics based on well-converting offers
In blogging, just like when building a landing page or lead nurturing email, it is crucial to make sure that you add value. A simple way to approach this is is to generate your blog topics based off of offers that are popular and driving conversions.