This Week on our Blog

There’s some exciting things going on! Check out our latest posts this week!

Also, we’ve picked out some informative articles and great reading from around the web we think you’ll find valuable too! Happy reading!

Getting Found Online: Strategies Assisted Living Communities Should Consider

More than ever before, majority of us communicate today via the various social media platforms. For many veterans of life, however, there may be some resistance to this digital way of communication. Reaching your audience, then, can prove to be a more unique challenge.

Getting Found Online: Don’t overlook Local SEO

The competition is fierce in today’s digital age, which is why understanding the science behind the scenes is so important to your success. Local SEO is what ties you geographically to your audience — you’ll want to incorporate these local seo strategies into your website.

Toolkit: Nimble Social CRM

Nimble is the world’s first Social Relationship Manager. It easily connects all of your Contacts, Calendars, Direct Communications plus Social Listening and Engagement into and simple, affordable web based platform for individuals and teams. Nimble integrates LinkedIn, Facebook, Twitter, Google & Email contacts and conversations into one seamless environment.

Worthwhile Reading from Around the Web

	The 19-Step Plan on How Even Non-Believers Can Use Twitter to Grow Their Business! Ok, fine. So you don’t see any business value to Twitter. Fair enough. But you aren’t thinking. You aren’t using your head. So here is a simple 19-step plan to put Twitter to work for you.
	How and Why I Use Photo Pin To Find Free Images for My Blog Recently I switched to using a free service called Photo Pin. Photo Pin actually uses the Flickr API to help you find Creative Commons images just like using Flickr directly, but I find that my searches on Photo Pin turn up images faster and the interface is so much better.
	4 Impact of Keyword Cannibalization: Beyond The SEO Search is simultaneously a long-tail system, allowing for a near infinite number of possibilities, and a hit-based market due to limited shelf space created by searcher behavior. On a keyword specific level, the hit-based market shows as user behavior keeps most searchers from moving far beyond the first page of results.
	Social Media ROI: How To Define a Strategic Plan Quantifying the value of social media can be a daunting task. Unclear objectives and numerous metrics add confusion. It’s time to ground your social media initiatives with a strategic plan that makes measurement clear and easy. Start by following the social media strategy funnel. Before diving into tactics, you need to define social media goals that align with business objectives.