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The Weekly RAP for February 01, 2013

By February 1, 2013May 13th, 2019

The Weekly RAP

There’s some exciting things going on! Check out our latest posts this week!

Also, we’ve picked out some informative articles and great reading from around the web we think you’ll find valuable too! Happy reading!

This Week on our Blog…

promote new offers How to Create an Offer that Generates More Leads

Once you have visitors coming to your website, you want to convert these visitors into leads. The beginning of the process of generating more leads is to promote new offers. An offer is like a bright shiny object you dangle in front of your site visitors to tempt them. If the offer is attractive enough to them, they will give you their contact information in exchange for it.

 

 

 

identifying buyer personas1 Your Buyer Personas IDENTIFIED (in 5 Easy Areas of Focus)

When it comes to inbound marketing, ‘buyer personas’ are certainly one of the buzz terms we’re hearing. Sure, most of us have a conceptual knowledge about their meaning, but, I’m thinking it’s a fair guess that the majority of us haven’t actually taken the deep dive to create one or more we can call our own.

 

Boost Search Engine Rankings with Google Authorship Program

The last time you searched Google for something, did you wonder why certain results have a thumbnail-sized picture of the content’s author? Here’s how you can boost your search engine rankings with the Google authorship program.

 

website marketing priorities Website Marketing: Put Your Big Rocks in First

Like all goals we aspire to achieve, to be effective in your website marketing or inbound marketing efforts, you should begin with the end in mind. This means you’ve identified what your goals are, have ranked them by level of priority and, at each juncture, identified the supporting activities that will help you achieve the bigger picture. But what do you do if you’re “supporting activities” are undermining the foundation?

 

and Some Worthwhile Reading From Around the Web…

ad perception ig 76% of People Think Advertising Is Exaggerated [INFOGRAPHIC]

Super Bowl XLVII is just around the corner, and while
all the football fanatics are eagerly anticipating the big game this Sunday (believe me, I’m married to a 9’ers fan), the marketing-minded are looking forward to it, too. And not necessarily because of the rivalry, the guac, or the frosty beverages. I personally couldn’t care less about the football, but you can bet your beer I’ll be tuning in … for the commercial breaks.
content crap Why Marketers Need to Rise Above the Deluge of Crappy Content

The rant is all about how the rush to content marketing in every industry will make it harder and harder for your content to rise above the noise — and how the only defense is to build a Great Content Brand. If you didn’t see the slideshow, take a quick look. It’s light on copy, you should be able to breeze through it quite quickly.

http://www.jeffbullas.com/wp-content/uploads/2013/01/4-Ways-to-Use-Pinterest-to-Rank-High-in-Search-Engines.jpg 4 Ways to Use Pinterest to Rank High in Search Engines

It’s no secret that companies are using Pinterest for marketing purposes and doing so successfully. Pinterest is a great tool for raising brand awareness, driving traffic back to your website and increasing sales.

The Six Signs of an Authoritative Blog

For many reasons, blogging remains one of the most important components in a search and social media marketing strategy. And to be successful, you not only have to strive to establish your own distinctive blogging voice, but also create guest posts for powerful blogs, especially as you’re starting out.

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Larry Levenson

Larry is passionate about inbound marketing and is a HubSpot Certified Trainer. He's learned the "secrets" of leveraging HubSpot to make marketing hyper-effective and customizes that information to help our clients meet their goals. Larry lives in Prescott, AZ, and when not at work, he is hiking or hanging out with teenagers as a volunteer with Boys to Men USA.