There’s some exciting things going on! Check out our latest posts this week!
Also, we’ve picked out some informative articles and great reading from around the web we think you’ll find valuable too! Happy reading!
This Week on our Blog…
|How to Create an Offer that Generates More Leads
Once you have visitors coming to your website, you want to convert these visitors into leads. The beginning of the process of generating more leads is to promote new offers. An offer is like a bright shiny object you dangle in front of your site visitors to tempt them. If the offer is attractive enough to them, they will give you their contact information in exchange for it.
|Your Buyer Personas IDENTIFIED (in 5 Easy Areas of Focus)
When it comes to inbound marketing, ‘buyer personas’ are certainly one of the buzz terms we’re hearing. Sure, most of us have a conceptual knowledge about their meaning, but, I’m thinking it’s a fair guess that the majority of us haven’t actually taken the deep dive to create one or more we can call our own.
|Boost Search Engine Rankings with Google Authorship Program
The last time you searched Google for something, did you wonder why certain results have a thumbnail-sized picture of the content’s author? Here’s how you can boost your search engine rankings with the Google authorship program.
|Website Marketing: Put Your Big Rocks in First
Like all goals we aspire to achieve, to be effective in your website marketing or inbound marketing efforts, you should begin with the end in mind. This means you’ve identified what your goals are, have ranked them by level of priority and, at each juncture, identified the supporting activities that will help you achieve the bigger picture. But what do you do if you’re “supporting activities” are undermining the foundation?
and Some Worthwhile Reading From Around the Web…
|76% of People Think Advertising Is Exaggerated [INFOGRAPHIC]|
|Why Marketers Need to Rise Above the Deluge of Crappy Content|
|4 Ways to Use Pinterest to Rank High in Search Engines|
The Six Signs of an Authoritative Blog
For many reasons, blogging remains one of the most important components in a search and social media marketing strategy. And to be successful, you not only have to strive to establish your own distinctive blogging voice, but also create guest posts for powerful blogs, especially as you’re starting out.