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The Weekly RAP for December 07, 2012

By December 7, 2012May 13th, 2019

The Weekly RAP

There’s some exciting things going on! Check out our latest posts this week!

Also, we’ve picked out some informative articles and great reading from around the web we think you’ll find valuable too! Happy reading!

This Week on our Blog…

Designing Mobile Websites

When it comes to the mobile web, there are many methods to quickly get up and running with a mobile site. But just because your site fits on the screen of a smartphone does not mean it is a mobile-optimized website. In order to create a truly optimal experience for your mobile users, it’s important to rethink your site’s structure, content, and overall goals, and fully take into consideration what factors will affect the overall mobile experience for your users.

evolution of the 4 Ps

The Inbound Marketing Mix and The Evolution of the 4 Ps

The 4 Ps will always have a place in the seasoned marketer’s heart, right? Yet, despite what some may say, the valuable benchmarks they provide should and can still serve as an effective gauge of your overall marketing campaign~if you use them as a springboard and look from a new perspective.

news leadgen webinar

Hubspot Partner Agency Presents Free Webinar “Rapid-Start Inbound Marketing for 2013”

Prescott Valley, AZ.  December 4, 2012 – Sigma Web Marketing, a HubSpot Partner Agency and inbound marketing firm, helps businesses generate qualified leads using the latest inbound marketing strategies. Today Sigma announced a free webinar, “Rapid-Start Inbound Marketing for 2013.”

 

Inbound Marketing Made Easy: Part 4 – Utilizing Calls-to-Action

Last week I wrote about creating effective landing pages. . . but how do you get people to visit your landing pages? You use calls-to-action! A call-to-action (CTA) is an image or text that prompts visitors to take action, such as subscribe to a newsletter, view a webinar, or request an ebook or product demo. CTAs should direct people to landing pages, where you can collect visitors’ contact information in exchange for a valuable marketing offer. In that sense, an effective CTA results in more leads and conversions for your website.

and Some Worthwhile Reading From Around the Web…

disney mobile

Your 12-Point Checklist for Mobile-Optimized Landing Pages

Who knew Disney (Walt, not the corporation) was such a prognosticator of things to come? Visionary, yes. Impresario, of course. But who knew that “It’s a Small World,” that cloying little ditty you can’t get out of your head for hours after taking a 12-minute motorized gondola ride, would foretell the future of marketing?

 

 

 

How To Do Everything An Online Marketing Agency Does For Free (And Why You Still Need One)

Do-it-yourself (DIY) Marketing is easier than ever. There are a great new tools being released every day that put marketing campaign optimization, customer databases, and advanced ROI tracking in the hands of everyman entrepreneurs who may not see room in the budget for marketing staff or agencies. For them, the tradeoff is simple—why pay cash out of pocket, when with a little bit of time you can do everything an agency does for free?

TED

Bill Gates, Ben Affleck help TED celebrate one-billionth video view

After six years of spreading ideas online, TEDTalks has reached one billion video views. On its blog, TED explains how a six-video experiment started in 2006 became a viral-video phenomenon with an estimated 1.5 million daily video views: No one knew if people would take 18 minutes to watch “taped lectures” online, and none of us could possibly have predicted the way in which TED Talks would take off over the next few years.

describe the image

10 Strategic Ways to Optimize Your Pinterest Page – Infographic

In September this year, ComScore reported that Pinterest had penetrated the top 50 list of most visited sites in the USA. Not bad for a new social network that is barely 3 years old. The same study highlights Pinterest’s explosive growth, which now equates to over 25 million unique monthly users.

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Larry Levenson

Larry is passionate about inbound marketing and is a HubSpot Certified Trainer. He's learned the "secrets" of leveraging HubSpot to make marketing hyper-effective and customizes that information to help our clients meet their goals. Larry lives in Prescott, AZ, and when not at work, he is hiking or hanging out with teenagers as a volunteer with Boys to Men USA.