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The Weekly RAP! August 10, 2012

By August 10, 2012May 13th, 2019Uncategorized


This Week on our Blog

Check out our latest posts this week! Also, we’ve picked out some informative articles and great reading from around the web we think you’ll find valuable too! Happy reading!

[Visual] Inbound Marketing Overview: Is It Really This Simple?

For those of us that enjoy a little visual learning, here’s a great slideshow that encompasses a concise overview of Inbound Marketing. You’ll get a greater understanding of the science behind the scenes and how it all works together to really produce measurable RESULTS!

Really. . . What is a Marketing Strategy?

For the past several weeks, I have been asking people, “What is a marketing strategy?” I asked people in our agency, and I asked other agencies. I read posts about marketing strategies, I attended a couple webinars about marketing strategies. My question really was, “What is a ‘strategy’, as distinct from a collection of tactics?”


Your New Website & Simple Steps to Getting Found Online

Despite the long-time presence of the internet, there are always newbies joining the train. If this is you, then this is written for you. It is, in essence, a consice and simplified version that will give you a basic conceptualization of how internet marketing works and the basic steps needed for implementing an action plan for getting found online.

A New Look at Content Marketing for Senior Retirement Communities

Sure, we post on our own blog at least daily, and most of our clients do, too. We created and published 107 Content Marketing Ideas, and I recently wrote about how to Use Pinterest for Your Senior Retirement Community. Think of what YOU can do in your community!

Worthwhile Reading from Around the Web

Domain Bias: Why Branding & Search Marketing Cannot Be Separated

As humans, we have an inclination to choose things, go to places and be around people we know. In other words, we’re biased toward familiarity and trust. Here are some interesting stats on how this tendency carries over in the business world, showing the relation between brand and search, and why the two cannot be separated.

6 Top Content Marketing Mistakes

The Top 6 Content Marketing Mistakes

If you own a site or blog, you know how expensive and time-intensive getting quality content published can be. So get the most out of your content and avoid these costly mistakes.


What Chipotle could have done to make its mobile ad campaign successful

Chipotle is aiming to celebrate local and fresh ingrediants via a new mobile advertising campaign that it is running. Although the campaign has several enticing elements, it misses the mark with a poorly executed, non-optimized landing page.

Social Media Marketing Podcast w/ Michael Stelzner

Facebook Mobile for Business: What You Need to Know

The Social Media Marketing podcast is a brand-new show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing. In this premier episode, Michael Stelzner interviews Mari Smith, author of The New Relationship Marketing and co-author of Facebook Marketing: An Hour a Day.


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Larry Levenson

Larry is passionate about inbound marketing and is a HubSpot Certified Trainer. He's learned the "secrets" of leveraging HubSpot to make marketing hyper-effective and customizes that information to help our clients meet their goals. Larry lives in Prescott, AZ, and when not at work, he is hiking or hanging out with teenagers as a volunteer with Boys to Men USA.