Time to kick back and catch up on the latest great reading from Sigma and around the web !

Some of our blog posts from this week. . .

5 Reasons to Add eBooks to Your Content Marketing Strategy
If there is only one thing you do every day without fail as an inbound marketer, it’s content creation. Day in and day out, you’re constantly creating content. It can be overwhelming – not only do you need new content; you need it to be relevant and remarkable. It’s hard enough coming up with new blog posts regularly and frequently. Add in videos, webinars and long-form content like eBooks and whitepapers, and you’ve got more than just your hands full, they’re overflowing.

Write an eBook and Rev Your Content Creation
Yesterday we discussed why you should offer eBooks and whitepapers, but how to you write and publish one? It’s not the easiest thing in the world to do; if it were, most of us would be published authors already. We do know it can be done — by any size company — because we’ve done it. We were a 2-person agency when we published our first eBook.

A Simpler, More Strategic Social Media Publishing Tool
There’s a brand new way to schedule and publish social with messages with HubSpot. In fact, there are many new features in the Social Publishing tool to help you customize, organize and optimize your messages like never before.

Nail Down Your 2014 Content Strategy With a Simple Blogging Calendar
Last week we talked about the importance of keeping a marketing calendar to map out a successful campaign strategy for 2014. Going further into the nuts and bolts of your plan, keeping a blogging calendar is what will support your bigger goals and is just the tool to keep you in control of the day to day grind of it all. Not only that, it takes the guesswork out of the dreaded “what should I blog about today” syndrome.

Changing the Way We Think About Mobile: A Device Agnostic Content Strategy

One of the most important sessions of INBOUND13 was presented by Meghan Keaney Anderson, where she presented an device agnostic approach to content. She suggests we need to reframe our perspective to think about the person who is reading our content, not the device on which they’re reading it.

This week we continued to expand our HubSpot COS FAQ library of articles by answering these 3 questions:

• HubSpot COS FAQ: Can My Blog Move to the New COS?
• HubSpot COS FAQ: Going Mobile with Your Website, Blog and Email
• HubSpot COS FAQ: Can My Joomla or WordPress Website be Moved to the COS?

…and Some of our Favorites From Around the Web!

The Real Future of Social is Search
I’m sure a lot of people would argue that it’s the other way around – that search’s future is social. Either way, the two fields are converging, and with billions of dollars riding on them, it’s going to be important to address the two as a dynamic duo.

A Step-by-Step Guide to Using Twitter Chats in Your Content Plan
We share some of the lessons we learned from running our chats, and provide additional details on what it took to execute the program for those of you who are thinking about trying Twitter chats as part of your own content plan.

Why Podcasting is a Huge Content Marketing Opportunity
Eight years ago, podcasting was held up as the “Next Big Thing.” Chris Brogan, author of The Impact Equation and longtime podcasting fan, thinks it’s finally ready to take off as a viable channel in your content marketing plan.

18 Possible Lead Sources Your Organization Needs to Measure
Where do your organizations’ best leads and sales originate? Can you quantify how many daily, weekly, monthly or annual leads Lead Source to Measureyour business receives from each marketing channel? More importantly, do you know which channels bring your most qualified prospects at the lowest cost of customer acquisition? Leads find companies through dozens of channels. The latest digital technologies enable marketers to capture and analyze lead intelligence wherever it originates.

Next week we’re releasing a new ebook about using LinkedIn for lead generation. We’ll include a link our our Weekender.

Have a wonderful weekend!